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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Zakiyah, Alfina Rizkyana
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Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

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Analysis of The Circular Model of SOME in The Publication of PTPN XI Surabaya Activities through Instagram Zakiyah, Alfina Rizkyana; Nofandrilla, Nieldya
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2022: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2965

Abstract

Purpose: The purpose of this study was to find out the role of public relations in publicizing company activities at PT Perkebunan Nusantara XI Surabaya through social media platform such as Instagram. Methodology: The method used in this research is qualitative method with purposive sampling technique. Result: The results showed that in the Share stage, PTPN XI's public relations chose Instagram as a media for informations because it has a wide distribution and is able to accommodate audio-visual contents. Optimize, PTPN XI's public relations team plans the concept or content for Instagram. Manage, Stages of monitoring, PTPN XI's public relations company monitors, evaluates, manages feedback on posts, likes, and insights. Engage, the closeness stage of PTPN XI's company and audience uses the greeting #elevenia to greet followers or audience in content and captions. Application/Originality/Value: This study, compared to the previous research, examines PTPN XI's Instagram activities more deeply using the SOME model analysis. The differences in this research are the object of research, the analysis of the theory used, the measuring instruments, and the literatures in the research.
Trends in using Social Media as UMKM Marketing Zakiyah, Alfina Rizkyana; Rahmanto, Andre Noevi; Sudarmo, S
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4611

Abstract

Purpose: This research aims to find out how the use of social media used by MSMEs for media marketing has changed from 2018-2023. Methodology: This research uses a qualitative study methodology with data analysis, namely literature study. Results: The results of this research are that many MSMEs use social media as their marketing and the one that is often used is Instagram. They also use other social media such as Facebook, WhatsApp and e-commerce. From 2018 to 2023, Instagram was ranked first, however, some MSME owners still use WhatsApp and Facebook as promotional media.
Co-Authors Andre Noevi Rahmanto Nieldya Nofandrilla Sudarmo, S