EAJ (ECONOMICS AND ACCOUNTING JOURNAL)
Vol. 7 No. 3 (2024): EAJ (Economics and Accounting Journal)

A Comprehensive Strategy Formulation for Business Sustainability: A Case Study of a Coal Mining Company

Nurjanah, Novia Siti (Unknown)
Valdiansyah, Ryan Harbi (Unknown)
Rahayu, Sri (Unknown)



Article Info

Publish Date
29 Sep 2024

Abstract

The aim of this study is to evaluate the comprehensive strategy formulation of PT XYZ, an Indonesian coal mining company, by applying the IFE-EFE and QSPM methods. The research involved interviews with 10 senior management members from various divisions to obtain a holistic view of the company. The findings showed that the most effective strategy to boost sales during the current period is the optimal one among the four strategies identified through QSPM analysis. This study's results are expected to strengthen the sustainability of coal mining companies by improving management strategies through corporate strategy analysis. The researchers acknowledge the limitations in expanding the strategies used in the SWOT analysis, offering future researchers the chance to develop more comprehensive IPO development indicators as needed. Keywords: Strategy Formulation Comprehensive, IFE-EFE Matrix, SWOT, QSPM, Strategic Management

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Journal Info

Abbrev

EAJ

Publisher

Subject

Economics, Econometrics & Finance

Description

Economics and Accounting Journal (EAJ) is a publication media of scientific research in the field of accounting published by S1 Study Program of Accounting at Faculty of Economics, University of Pamulang periodically every four months with the aim as a medium of communication and disseminate ...