<![CDATA[Partner in this service in Bumdes of Soco Village, Bedo District, Magetan Regency. BUMDes has several businesses, one of which is the Soheden swimming pool. Mitra complained that visitors to the Sooheden swimming pool are still limited to local communities around the village and sub-district. In other words, the Sooheden swimming pool business still needs to be discovered and known by the wider community. Based on partner complaints, the Community Service Team provides a solution by developing and marketing a swimming pool business to the broader community. The method used is conducting FGD, conducting socialization related to the principle of BUMDes development using SWOT analysis, and conducting post -socialization; the Community Service Team assists with optimizing BUMDes management. This dedication was carried out by lecturers in collaboration with students 'lecturers dedication students. Partners who attended the FGD and socialization activities included the BUMDes development coordination team, village officials, BUMDes managers, and community representatives. The results of the service show that there is an increase in understanding after socialization related to business development assistance. Before the socialization event began, participants were given a pre-test and post-test after training. Furthermore, the Community Service Team also submitted related to developing the Sooheden swimming pool business based on SWOT analysis. It explained how to market swimming pools using social media, such as TikTok, Instagram, and YouTube. The Community Service Team continues to assist with socialization. In addition, the outcome of the results of this service is the increase in the number of visitors to Soheden's swimming pool, exceeding the expectations of the Community Service Team and Partners.]]>
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