Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Vol. 1 No. 2 (2024): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian

Cara Pengembangan Produk Minuman Mocktail Zeger – Zeger Melalui Kewirausahaan Merdeka (WMK)

Nadifah Salsabila (Unknown)



Article Info

Publish Date
17 Apr 2024

Abstract

With the presence of universities, both private and state, every year they contribute expert staff to their graduating students. However, having a bachelor's degree does not necessarily guarantee that you will get a suitable job, sometimes many graduates are not all absorbed into the workforce, causing unemployment. The aim of this independent entrepreneurship program is to help students create income according to the students' abilities and competencies so that they can be independent, develop and not always depend on government assistance by helping to increase the continuity of the business the students are involved in. involved. For example, mocktail zeger - Zeger is a product produced from this program, high quality with a variety of flavors and toppings. In its implementation method, this program includes market research, marketing strategy, and logo creation. The conclusion states that in this business there is a large market opportunity by continuing to innovate and paying attention to the long-term interests of consumers.

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Journal Info

Abbrev

Transformasi

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Other

Description

Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian adalah jurnal yang menerima artikel dalam bahasa Inggris dan bahasa Indonesia . Print ISSN : 3032-4424, Online ISSN : 3032-4114.Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, ...