Pelatihan Digital Marketing Bagi Kelompok Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Serua, Bojongsari, Depok

Putri Saraswati, Dini
Darmastuti, Shanti
Juned, Mansur
Raharjo, Pramudya
Adam Ghoffar, Shan
Matthew Sianturi, Andrew

AMMA : Jurnal Pengabdian Masyarakat
Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat

The digital era has brought changes in various sectors, including Micro, Small and Medium Enterprises (MSMEs), especially since the COVID-19 pandemic broke out throughout the world. The use of information and communication technology is an opportunity for MSMEs to market their products more efficiently. However, the limited knowledge of MSME actors is an obstacle. Serua Village, Bojongsari, Depok is also one of those with potential MSME groups but is hampered by the digital technology operating capabilities of the actors. Therefore, community service activities were carried out regarding digital marketing training for MSMEs in Serua Village, Bojongsari, Depok. From the results of the pre-test and post-test, progress was obtained from the participants, where participants understood the meaning of digital marketing and had tried to practice using digital platforms such as e-commerce.