Journal Of Human And Education (JAHE)
Vol. 4 No. 3 (2024): Journal of Human And Education

Edukasi Mahasiswa Tentang Pengaruh Bias Availability, Framing, Anchoring, Blind Spot, dan Fear Of Missing Out (FOMO) Terhadap Impulsive Buying Pada Jenis Pembayaran Paylater

Sabrina Fitria Rahmadani (Universitas Pembangunan Nasional “Veteran” Jakarta)
Nadila Zahra Ariqinanty (Universitas Pembangunan Nasional “Veteran” Jakarta)
Inan Safanah Astin (Universitas Pembangunan Nasional “Veteran” Jakarta)
Ardhiani Fadhila (Universitas Pembangunan Nasional “Veteran” Jakarta)
Sri Mulyantini (Universitas Pembangunan Nasional “Veteran” Jakarta)



Article Info

Publish Date
28 Jun 2024

Abstract

This educational program socialization activity aims to increase knowledge and understanding related to financial behavioral biases. The financial behavioral bias material provided and taught is availability bias, framing bias, anchoring bias, blind spot bias, and FOMO. In addition, the influence of the five biases on impulsive buying behavior on the paylater system. The object of this research is UPNVJ 2024 Merdeka Student Exchange (PMM) students. The method of providing material is done through coordination with students, the implementation of educational programs containing pre-test quizzes, delivery of material from powerpoint, discussion sessions, post-test quizzes and evaluation of feedback through google form. The results of this socialization activity show that PMM students are enthusiastic in discussing the material that has been presented, an increase in quiz results from the pre-test and post-test, each of which amounts to 12 questions of around 19% from the pre-test results of 51% and post-test 70% from 100%. This shows an increase in understanding related to financial behavior biases. Based on feedback, positive results were obtained from the participants' PMM students related to the material education provided and the overall activities and suggestions given, participants expecting that this socialization program activity can be continued better.

Copyrights © 2024






Journal Info

Abbrev

jahe

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Journal of Human And Education (JAHE) merupakan wadah penerbitan naskah ilmiah terbaik mengenai kegiatan Pengabdian Kepada Masyarakat. Naskah ini diharapkan dapat memuat berbagai kegiatan dalam menghadapi dan mengelola berbagai potensi, hambatan, tantangan dan permasalahan yang ada di masyarakat ...