INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Vol. 2 No. 7 (2024): July

GENERATION Z AND THE TRANSFORMATION OF ONLINE PURCHASING: THE ROLE OF E-COMMERCE IN CONSUMER PREFERENCES

Stefani I. Angmalisang (Unknown)
Stanss L. H. V. Joyce Lapian (Unknown)
Silvya L. Mandey (Unknown)
Altje Lenny Tumbel (Unknown)
Willem J. F. Alfa Tumbuan (Unknown)

Article Info

Publish Date
14 Jun 2024

Abstract

This research examines Generation Z consumers' preferences regarding online purchasing and the influence of e-commerce on their shopping patterns. Through analysis of online shopping behavior and consumer responses, this study provides insight into how brands can optimize the online shopping experience for Generation Z.

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Journal Info
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Website

Abbrev

ijle

Publisher

CV. Adiba Aisha Amira

Subject

Economics, Econometrics & Finance

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...