International Journal of Business, Law, and Education
Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education

The Influence of Viral Marketing and Price on Purchasing Decisions Through Customer Trust: Case Study of the Skincare Brand Skintific

Wulandari, Natasya (Unknown)
Arafah, Willy (Unknown)

Article Info

Publish Date
26 Jun 2024

Abstract

This study aimed to explore the impact of viral marketing, pricing strategies, and consumer trust on purchasing decisions regarding products released by Skintific. The approach utilized in this study was quantitative, with a sample size of 90 respondents who had already made purchases of Scientific products. Analysis conducted using SEM-PLS revealed that both viral marketing and consumer trust in Scientific products positively influenced consumers' willingness to transact, while pricing did not significantly affect purchase decisions. Additionally, it was found that other factors such as gender, age, and duration of consumer engagement with social media also had an impact

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Business, Law, and Education
Website

Abbrev

journal

Publisher

IJBLE Scientific Publications Community Inc

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Description

International Journal of Business, Law, and Education disseminates knowledge about Business, Law, and Education that useful to academics, educators, scholars, managers, practitioners, policy makers, consumers, and other stakeholders all around the ...