International Journal of Business, Law, and Education
Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education

The Influence of Growth Mindset, Product Innovation, and Social Media Utilization on Business Development with Social Support as a Mediating Variable in MSMEs in Lalabata Village, Soppeng Regency

Mustari, Mustari (Unknown)
Rijal, Syamsu (Unknown)
Amri, A. Dhiya Iradah (Unknown)
Ahmad, Muhammad Ihsan Said (Unknown)
Arisah, Nur (Unknown)

Article Info

Publish Date
15 Jul 2024

Abstract

This study examines the impact of growth mindset, product innovation, and social media utilization on business development and the role of social support as a mediating variable in MSMEs in Lalabata District, Soppeng Regency. This study used a quantitative approach with purposive sampling technique and involved 100 respondents. The data analysis technique applied was Partial Least-Square Structural Equation Modeling (PLS-SEM). The results showed that growth mindset, product innovation, and social media utilization all have a positive influence on business development. Social support also has a positive impact on business development. In addition, social support mediates the relationship between growth mindset, product innovation, and social media utilization with business development in MSMEs in Lalabata District, Soppeng Regency

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Journal Info
International Journal of Business, Law, and Education
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Abbrev

journal

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IJBLE Scientific Publications Community Inc

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Description

International Journal of Business, Law, and Education disseminates knowledge about Business, Law, and Education that useful to academics, educators, scholars, managers, practitioners, policy makers, consumers, and other stakeholders all around the ...