PROBLEM SOLVING PENGGUNAAN MEDIA SOSIAL DAN KREATIFITAS UNTUK MENINGKATKAN MINAT BERWIRAUSAHA PADA MAHASISWA : PROBLEM SOLVING PENGGUNAAN MEDIA SOSIAL DAN KREATIFITAS UNTUK MENINGKATKAN MINAT BERWIRAUSAHA PADA MAHASISWA

Enjelina Romauli Br Tambunan
M. Chaerul Rizky

JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 1 No. 2 (2024): Juli

The use of social media should be able to help students in marketing the products being marketed so that it can make things easier for the students. Based on the observations made, it can be seen that the potential of students as potential entrepreneurs is quite large. Students generally have high enthusiasm, creativity and courage to start a business. They can also utilize the knowledge and skills acquired at college. Entrepreneurial skills and effective use of social media are very necessary so that students are able to face global competition and are better prepared to enter and participate in the business world. So there are various efforts that can increase students' creativity in solving problems. Students must understand the use of social media with other marketing strategies such as websites, email marketing, or offline sales. Students' creativity levels must be increased in order to have business ideas that have profitable potential by utilizing social media