Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Vol 9 No 4 (2024)

Pengaruh Iklan dan Promosi Penjualan di Televisi terhadap Brand Awareness Bukalapak pada Pengunjung Kota Padangsidimpuan

Hardana, Ali (Unknown)
Lubis, Aswadi (Unknown)
Isa, Muhammad (Unknown)

Article Info

Publish Date
14 Sep 2024

Abstract

Indonesia's market industry is the most competitive in Southeast Asia. This is evidenced by the large number of markets in Indonesia, which accept both foreign and domestic products. Market companies use various marketing strategies to increase public brand awareness. One of them is marketing through television media. Advertising content (X1) and sales promotion programs (X2) are offered and demonstrated as strategies to grow brand knowledge (Y) in the minds of potential customers. Bukalapak uses TV commercials to market. From 2021 to 2023, Bukalapak spent more money on advertising than all other online stores

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Journal Info
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Website

Abbrev

Mas

Publisher

Universitas Muhammadiyah Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah (e-ISSN: 2580-5800; p-ISSN: 2527-6344) is a journal that is managed by the Islamic Banking Study Program, Muhammadiyah University of Surabaya and in collaboration with professional organizations, namely Ikatan Ahli Ekonomi Islam. This ...