Multidisciplinary Journals
Vol. 1 No. 3 (2024): September

Online Impulse Buying Analysis Reviewed From Shopping Lifestyle And Flash Sale Students Of Shopee Consumer UNPER

Rindayani, Neng Ririn (Unknown)
Askolani, Askolani (Unknown)
Arif, Arif (Unknown)

Article Info

Publish Date
12 Sep 2024

Abstract

The purpose of this study is to determine the influence of OnlineImpulse Buying Reviewed from Shopping Lifestyle and Flash Sale on Unper Shopee Consumer Students. The type of research used is quantitative, with a sampling technique, namely purposive sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire through a google form.The data analysis technique uses multiple linear regression through SPSS version 25. The results of the study showed that the variables of shopping lifestyle and sale flage had a partial and simultaneous effect on online impulse buying in students of the University of Struggle Shopee consumers.

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Journal Info
Multidisciplinary Journals
Website

Abbrev

MJ

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Multidisciplinary Journals (MJ) is opening opportunities for the publication of journal articles. This journal focuses on topics: Humanities: Art, History, Language, Literature, Music, Philosophy, Religion, Theatre. Social Sciences: Geography, Sociology, Education, Political Science, Communication ...