Jurnal Sains Student Research
Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research

ANALISIS STRATEGI PENGEMBANGAN USAHA DALAM MASA ERA DIGITAL PADA UMKM CAFE SHAN’S JUICE KARAWANG

Rini Nurhasanah Sujana (Unknown)
Sungkono (Unknown)

Article Info

Publish Date
06 Jul 2024

Abstract

Shan's Juice Micro, Small and Medium Enterprises (MSMEs) Shan's Juice is included in the culinary of beverages. In fact, this company faces difficulties in developing its business to remain competitive. In order for industrial operations to run well, strategic planning for business development must be made. Descriptive quantitative methods are used in this study to evaluate strengths, weaknesses, opportunities, and threats (SWOT). Once the SWOT analysis is complete, Market development strategies can be used to attract new consumers.

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Journal Info
Jurnal Sains Student Research
Website

Abbrev

jssr

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

Fokus & Ruang Lingkup Jurnal Sains Student Research (JSSR), ISSN: (cetak), ISSN: (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV. Kampus Akademik Publising . Jurnal Sains Student Research (JSSR) merupakan platform publikasi jurnal Karya suatu hasil ...