Madani: Multidisciplinary Scientific Journal
Vol 2, No 9 (2024): September

Pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Pelanggan pada Toko Ponsel Fortune Meulaboh

Hajar, Siti (Unknown)
Andika, Syahreza (Unknown)

Article Info

Publish Date
21 Sep 2024

Abstract

This study aims to use a quantitative approach to the phenomena that occur at the Fortune Meulaboh Mobile Phone Store. The Data Method used in this study is the Nonprobability Sampling technique with a Sample of 83 Customers who shop at the Fortune mobile phone store. The data used are Primary data and Secondary data. The data analysis techniques that will be used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, Hypothesis Testing using SPSS22 Software and Determination Coefficient. The results of this test state that the Influence of Service Quality, Price and Location has an effect on Customer Satisfaction at the Fortune Mobile Phone Store.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...