Jurnal Manajemen Bisnis Eka Prasetya
Vol 8 No 2 (2022): Edisi September

The Effect Of Price Perception And Promotion On Consumer Satisfaction Of Gojek Online Transportation Service Users In The City Of Tasikmalaya

Wulansari, Kiki (Unknown)
Ari Arisaman, Ari Arisman (Unknown)
Barin Barlian, Barin Barlian (Unknown)

Article Info

Publish Date
01 Sep 2022

Abstract

This study aims determine and analyze the effect price perception and promotion partially and simultaneously on consumer satisfaction at gojek online transportation user Tasikmalaya City. The method used in this reseach is quantitative method with a consumers survey approach with a sample of 100 respondents. Data collected in the form of data is carried out using a qustionnaire technique. Data analysis in this survey uses multiple regression analysis, correlation coefficient determination using SPSS software. The results of the survey that the price perception and promotion simultaneously and partially have a significant on consumer satisfaction.

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Journal Info
Jurnal Manajemen Bisnis Eka Prasetya
Website

Abbrev

MBEP

Publisher

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Subject

Humanities Economics, Econometrics & Finance

Description

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing ...