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Jurnal Manajemen Bisnis Eka Prasetya

MBEP
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Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

ISSN : 24776718 EISSN : 27163393 DOI : https://doi.org/10.47663/jmbep.v8i1.225

Core Subject : Economy, Humanities,

Humanities Economics, Econometrics & Finance

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia

Articles 234 Documents

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PENGARUH PERSONAL SELLING DAN WORD OF MOUTH TERHADAP PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA Ihdina Gustina; Viviani
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

ABSTRACT This study aims to determine the effect of Personal Selling and Word Of Mouth on Student’s Decisions to Study In STIE Eka Prasetya. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, which is obtained in the form numbers. Source of data in the form of primary data and secondary data. Primary data obtained from questionnaires, secondary data obtained from companies, journals and books relating to Personal Selling and Word Of Mouth and Study Decisions. The population and sample in this study amounted to 268 customers Data analysis using multiple linear regression analysis methods. The results of the analysis give an equation of the Purchase Decision = 11,034+ 0,544 Personal Selling +0,377 Word Of Mouth + e. The results of the analysis show that the Personal Selling has a positive and significant effect on the decision to study in STIE Eka Prasetya based on the partial test results, namely the tcount 7,303 > ttable 1,650 and the significance value of 0.000 <0.05. The results showed that Word Of Mouth had a positive and significant effect on the decision to study in STIE Eka Prasetya based on the results of partial tests, namely tcount 7,592 > ttable 1,650 and significant values of 0,000 <0,05. The results showed that Personal Selling and Word Of Mouth had a positive and significant effect on the decision to study in STIE Eka Prasetya based on simultaneous test results, namely Fcount 129,474 > Ftable 3.17 with a significant value of 0.000 <0.05. The results of this study are supported by the value of R Square of 1,886 meaning Personal Selling and Wod Of Mouth can explain Study Decision of 49,4% and the remaining 50,6% is influenced by other variables outside of this study such as price, sales promotion and service quality.

PENGARUH MOTIVASI, KOMUNIKASI, DAN LINGKUNGAN KULIAH TERHADAP KEPUTUSAN MEMILIH MELANJUTKAN PENDIDIKAN PADA STIE EKA PRASETYA MEDAN (STUDI KASUS PADA MAHASISWA/I TAHUN AKADEMIK 2017/2018) Muammar Rinaldi; Shinta Feronica
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Step by step a person's needs will be obtained, if they are self-motivated. Motivation can arise from within or outside of the self (environment) which is the driving factor towards the goal to be achieved. Motivation that exists in someone is a driving force that will realize a behavior in order to achieve the goals of his satisfaction. Communication has been very important in all aspects of life. Communication is an individual supporting factor to achieve the desired needs. In this study the independent variables are Motivation (X1), Communication (X2), and Lecture Environment (X3) variables. While the dependent variable is the Decision of Choosing (Y).The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya Medan, and the unit of observation is the 2017/2018 Academic Year Student. In this study population 284 students will be taken to the 2017/2018 Academic Year. The sample technique used in the study is Non- probability sampling, namely Purposive Sampling and using the Slovin formula obtained as many as 166 students.The partial results of the study indicate that the Motivation variable partially has a significant effect on the decision of students in the 2017/2018 Academic Year in choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 2.950 > ttable 1.974 and sig value. 0.004 < 0.05. Communication variables partially have no significant effect on student's decision in 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 0.883 < ttable 1.974 and sig value. 0.379 > 0.05. Lecture Environment Variables partially have a significant effect on the decision of students / i 2017/2018 Academic Year choose to continue their education at STIE Eka Prasetya Medan which is proven from tcount 2.769< ttable 1.974 and sig value. 0.006 < 0.05. Motivation, Communication, and Environment Lecture variables simultaneously have a significant effect on the decision of students / i 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from the Fcount value > Ftable ie 5.867 > 2.266 and sig value 0.001< 0.05. The decision decision variable is influenced by the Motivation, Communication, and Lecture Environment variables by 8.1%, while the remaining 91.9% is explained by the influence of other factors or variables outside the model such as promotion, price, location, and others that were not discussed in this study.

PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN) Sri Rezeki; Ninie
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749 > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.

PENGARUH MOTIVASI KERJA DAN KOMPETENSI KERJA TERHADAP KINERJA PEGAWAI DINAS KEBUDAYAAN KOTA MEDAN Bena Br Ginting
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This research was conducted to find out how Work Motivation and Work Competence Toward Performance of Medan City Culture Department Employees. This study uses three variables consisting of Performance variables namely Employees (Y), while the independent variables are Work Motivation (X1) and Work Competence (X2). This type of research is explanatory research through associative research, namely research that aims to explain the difference between two or more variables. The population in this study were all employees of the Medan City Culture Office received 38 civil servants. The method of data collection is done by literature study questionnaire, and observation. Data analysis conducted in this study was hypothesis testing with t test (partial test) and F test (simultaneous test). The results showed that: (1) based on partial tests of Motivation Influenced the performance of Medan City Culture Department employees with a t test of 3.721. (2) Based on a partial competency test on the performance of Medan City Culture Department employees with a t test of 4.073. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of Medan City Culture Office Employees with an F test of 62.332.

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI KANTOR CAMAT MEDAN MARELAN Dinaria Br Sembiring
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study was to determine the effect of leadership style, work motivation on employee performance at the Medan Marelan District Office. The population and sample used in this study were employees of the Medan Marelan sub-district office as many as 50 respondents. The type of data used are primary data and secondary data obtained through interviews, questionnaires and literature studies that are measured using a Likert scale. Hypothesis testing in this study uses a validity test analysis tool, data analysis conducted in this study is the hypothesis test with t test (partial test) and F test (simultaneous test). The results of this study were obtained that: (1) based on a partial test of leadership style Influenced the performance of Marelan district office staff with a t test of 2.562. (2) Based on a partial test of work motivation, the effect on the performance of Marelan district office staff with a t test of 3.796. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of the Employees of Medan Marelan Sub-District Office with an F test of 425,327.

GAMBARAN KINERJA PEGAWAI DARI SUDUT PANDANG WORK FAMILY CONFLICT MELALUI KEPUASAN KERJA (Studi pada: Pegawai Wanita di Sektor Perbankan Kota Medan) Sarah Imelda; Ezzah Nahrisah
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This Study aims to describe the performance of female employees in the Medan banking sector in terms of work family conflict and job satisfaction. In order to achieve the objectives of this study, the researchers used the distribution of questionnaires (questionaire) and in-depth interviews (indepth interview) with employees, especially women in the banking sector in the city of Medan. The researcher spreads the list of questions (questionaire) directly to the employees. The population in this study were female employees who worked in the banking sector of the city of Medan. The research sample amounted to 100 people. This research is a quantitative and qualitative descriptive study. The data analysis technique used in this study is multiple linear regression analysis through path analysis. The results showed that (1) Work Family Conflict had a significant positive effect on Employee Performance, (2) Work Family Conflict had a significant positive effect on Job Satisfaction, (3) Job Satisfaction mediated Work Family Conflict on Employee Performance.

PENGARUH E-COMMERCE DAN TRANSPORTASI ONLINE TERHADAP HARGA JUAL PRODUK CV. SURYA SAKTI ENGINEERING Pesta Gultom; Jack Karnadi
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 1 (2019): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aimed to determine the influence of E-Commerce on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of Online Transportation on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of E-Commerce and Online Transportation on selling price of CV. Surya Sakti Engineering’s products. The research methodology used is quantitative descriptive method. Quantitative data is used in this study, which is obtained in number forms. Data sources are primary and secondary data. Primary data is obtained from questionnaire distribution to customers / business partners of CV. Surya Sakti Engineering. Secondary data is obtained from data and literature which have relationship with this study The population in this study is customers / business partners of CV. Surya Sakti Engineering with the total of 60 respondents. Using saturation sampling method, the sample total is equal to population sample. Data is analyzed by using multiple linear regression analysis method. Results of the analysis show that E-Commerce does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show that E-Commerce and Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on simultaneously test result hypothesis. This study hypothesis result according to coefficient determination apparently shows that there is 3,3% where Selling Price is affected by E-Commerce and Online Transportation. This result therefore shows that Selling Price is affected by unanalyzed variables such as TV advertising, pop-up advertising, competitors, dan more other variables approximately 96,7%.

PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. TUNAS JAYA UTAMA Rini Astuti; Suhendri
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of compensation on the performance of employees of PT. Jaya Jaya Utama. This study aims to determine the effect of motivation on the performance of PT.Tunas Jaya Utama employees. This study has the aim to determine the effect of compensation and motivation on the performance of PT.Tunas Jaya Utama employees. The population of this research is 32 employees of PT. Tunas Jaya Utama. Data collection techniques in this study were interviews, documentary studies and questionnaires, while the data analysis techniques used were the classic assumption test, multiple regression, T test, F test, and the coefficient of determination. There is an effect of compensation and motivation on employee performance at PT. Tunas Jaya Utama where the count is 0.349. The multiple correlation coefficient values together between motivation and workload on performance obtained Rx1x2y = 0.723. This positive value means that if compensation and motivation are increased the performance will increase. From the F test it was obtained 15,853 with sig 0,000 <0,05, indicating that Ho was rejected and Ha was accepted, meaning compensation (X1) and motivation (X2) had a significant effect on performance (Y) at the 0.05 level. The coefficient of determination obtained (R-Square) is 0.522 or 52.20%, indicating that around 52.20% the variable Y can be explained by the compensation variable (X1) and motivation (X2) or practically it can be said that the contribution of compensation (X1) and motivation (X2) on performance (Y) is 52.20%, the rest is influenced by other variables not examined.

PEMBENTUKAN ELECTRONIC WORD OF MOUTH POSITIF MELALUI LAMAN INSTAGRAM STUDI PADA KONSUMEN FATAHILLAH GINTING PHOTOGRAPHY Nufy Gera Rahmadany Sembiring; Zuwina Miraza
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The growth of internet users in Indonesia continues to increase. Hence, many companies ranging from micro, small, medium to large businesses, utilize Instagram in increasing their sales through electronic word of mouth processes. This study aims to determine the influence of perceived quality, experiential marketing on customer satisfaction and eWOM on Instagram. Population of this study are the clients who have used the services of Fatahillah Ginting Photography. The data collected from 170 respondents using questionnaire, and analyzed by path analysis technique. Some tests were conducted in this research are data quality test, classical assumption test, conformity test and path analysis. The Result shows that Perception of Quality and Experiential Marketing have direct influence on eWOM and indirectly through Consumer Satisfaction. Thus, in order to create positive eWOM on Instagram, Fatahillah Ginting Photography needs to increase customer loyalty by implementing experiential marketing concepts and providing high quality services.

MODEL PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA MEDAN Muhammad Ali Akbar
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This research is to find out and analyze whether the promotional mix in the form of advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, personal sales have an influence on the decision making of prospective students choosing to study at STIE Eka Prasetya , and to find out and analyze which promotional mix is the most influential to be used in the context of promotional activities. This research uses a quantitative approach with a survey method. The number of samples in this study were 166 students. Data collection techniques used in this study through questionnaires and documentation studies. Advertising has a significant effect but has a negative behavior towards decision making in choosing courses at STIE Eka Prasetya. Sales promotion has a significant influence and has a positive attitude towards decision making in students choosing to study at STIE Eka Prasetya. Events and experiences have a significant influence and have a positive behavioral contribution to the decision making of students choosing to study at STIE Eka Prasetya. Public relations and publicity have a significant influence but have a negative behavioral contribution to the decision making of college students at STIE Eka Prasetya. Direct marketing has a significant influence and has a positive behavioral contribution to the decision making choosing to study at STIE Eka Prasetya. Interactive marketing has a significant influence but has a negative behavioral contribution towards the decision of students choosing to study at STIE Eka Prasetya. Word of mouth marketing has a significant influence and has a positive behavioral contribution to the decision making of students choosing to study at STIE Eka Prasetya. Personal sales have a significant influence and have a positive attitude towards the decision making of students choosing to study at STIE Eka Prasetya. The promotional mix that most influences the decision making of prospective students is Word of mouth marketing.

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Home Page

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Contact Name LPPM Eka Prasetya

Contact Email lppm@eka-prasetya.ac.id

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Editorial Address Jalan Merapi No.8 Medan

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Contact Name
LPPM Eka Prasetya

Contact Email
lppm@eka-prasetya.ac.id

Phone
+6261-4571198

Journal Mail Official
mbep@eka-prasetya.ac.id

Editorial Address
Jalan Merapi No.8 Medan

Location
Kota medan,

Sumatera utara

INDONESIA