Jurnal Manajemen Bisnis Eka Prasetya
Vol 10 No 2 (2024): Edisi September

Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

harpendri eko putra (Unknown)

Article Info

Publish Date
19 Sep 2024

Abstract

This research aims to find out the impact of KPPS promotion on the interest of saving the Society in the West Sumatra BTM Branch of the Rumbai River. This study used a quantitative approach with a Likert scale instrument. The study sample consisted of 325 respondents. The analysis used the validity and reliability test of SPSS 25. The abstract is written in English. The results of the study show that promotion has a positive and significant impact on the public's interest in saving.

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Journal Info
Jurnal Manajemen Bisnis Eka Prasetya
Website

Abbrev

MBEP

Publisher

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Subject

Humanities Economics, Econometrics & Finance

Description

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing ...