Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)

PENGARUH LIFESTYLE DAN WORD OF MOUTH TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI E- MONEY ’’DANA’’ DI KOTA BIMA

Basrin Haryanto (Unknown)
Ismunandar Ismunandar (Unknown)
Ita Purnama (Unknown)

Article Info

Publish Date
26 Jul 2024

Abstract

This research aims to determine lifestyle and word of mouth regarding consumer decisions using the e-money application ''dana''. This research uses observational research. The research results show that lifestyle variables have a partially significant effect on consumers' decisions to use the "Dana" e-money application. The word of mouth variable has a partially significant effect on consumer decisions using the "Dana" e-Money application. Lifestyle variables and word of mouth simultaneously have a significant influence on consumers' decisions to use the "Dana" e-money application.

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Journal Info
Jurnal Ilmiah Ekonomi dan Manajemen
Website

Abbrev

jiem

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...