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All Journal Jurnal Ilmiah Satyagraha JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Manajemen dan Kewirausahaan Journal Transformation of Mandalika NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Creative Student Research Journal of Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Informasi Pengabdian Masyarakat Journal of Mandalika Literature Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Ilmiah Ekonomi dan Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Akademik Pengabdian Masyarakat Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital PENG: Jurnal Ekonomi dan Manajemen ADM : Jurnal Abdi Dosen dan Mahasiswa Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Inovasi Sosial: Jurnal Pengabdian Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
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PENGARUH ATRIBUT PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAMMRTPHONE REDMI DI ROYAL CELL BIMA Avicena; Ita Purnama
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 2 No 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2052

Abstract

Dunia bisnis yang tumbuh dengan pesat menjadi tantangan maupun ancaman bagi para pelaku usaha agar dapat memenangkan persaingan dan mempertahankan kelangsungan hidup perusahaannya, dimana kebutuhan hidup masyarakat baik di lihat dari segi kebutuhan primer maupun sekunder tidak dipungkiri lagi telah dipermudah oleh adanya teknologi yang sangat canggih pada zaman sekarang yang yaitu smartphone. Smartphone adalah telepon genggam yang memiliki sistem operasi untuk masyarakat luas, fungsinya tidak hanya untuk SMS dan telepon saja tetapi pengguna dapat dengan bebas menambahkan aplikasi, menambah fungsi-fungsi atau mengubah sesuai keinginan pengguna .Smartphone menjadi suatu produk yang menjadi bagian penting bagi hampir setiap aktivitas manusia di zaman sekarang tidak hanya memudahkan dalam berkomunikasi dengan baik tetapi banyaknya aktivitas lain seperti bersosial media,mencari informasi,berbelanja secara online,bermain game dan lain-lainnya yang sangat dipermudah dengan menggunakan smartphone. Banyaknya tipe smartphone yang bermunculan di zaman sekarang menjadikan konsumen sulit untuk membuat keputuskan pembelian produk smartphone i.Penelitian ini bertujuan untunk mengetahui pengaruh atribut produk dan gaya hidup terhadap keputusan pembelian pada Royal Cell Bima. Dimana penelitian menggunakan asosiatif yaitu untuk mengetahui variable bebas yaitu atribut produk (X1) dan gaya hidup (X2) terhadap variable terikat yaitu keputusan pembelian (Y) dengan Teknik pengambilan Sampel yaitu Purposive Sampling yaitu berdasarkan penentuan sampel yaitu seluruh pembeli dan pelanggan yang pernah berbelanja di Royal Cell Bma yang tidak diketahui pasti jumlahnhya. 1) terdapat pengaruh signifikan secara parsial atribut produk terhadap keputusan pembelian. nilai hitung sebesar 3,186. 2) terdapat pengaruh signifikan secara parsial gaya hidup terhadap keputusan pembelian di Royal Cell Bima. Nilai hitung sebesar 3,564. 3). terdapat pengaruh signifikan secara simultan atribut produk dan gaya hidup terhadap keputusan pembelian di Royal Cell Bima .diperoleh nilai F hitung sebesar 30,068
Pendampingan Digital Marketing Pada UMKM Salome Bunda Som Sebagai Penunjang Kegiatan Promosi Dan Pemasaran Nurfitratun Hasanah; Fhebizarima Putri; Tari Juliati; Syahraini Nabila; Ita Purnama
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2502

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) mempunyai peranan yang penting dalam pertumbuhan perekonomian Indonesia. Pada saat sekarang perkembangan teknologi serta digitalisasi di berbagai bidang, UMKM merupakan jenis usaha yang memiliki pengaruh yang sangat besar dalam perkembangan perekonomian juga perlu mengalami kemajuan dibidang teknologi khususnya dalam memasarkan prodak. Tujuan dari pengabdian ini adalah untuk mengembangkan UMKM dalam hal digital marketing juga memperluas jaringan pemasaran UMKM. UMKM Salome Bunda Som merupakan salah satu contoh UMKM yang membutuhkan pendampingan digital marketing. Metode yang digunakan dalam kegiatan pengabdian Masyarakat terbafi menjadi empat tahapan yaitu tahapan survei, sosialisasi digital marketing, pendampingan digital marketing, serta tahapan pemeliharaan dan evaluasi. Bentuk pengabdian kepada Masyarakat dengan tujuan mengembangkan dan turut serta dalam pendampingan digital marketing terhadap UMKM Salome Bunda Som agar dapat memiliki jaringan pemasaran yang tidak terbatas pada pasar lokal saja.
Redesain Logo UMKM Ken Jaya Food Ita Purnama; Sulistyo Utami; Tri Wulandari; Nabilla Selvilam Sa’idah; Selfania Selfania
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i1.2132

Abstract

UMKM Ken Jaya Food is a business that produces shredded, meatballs and nuggets using tuna as the basic ingredient. Located in Kolo Village which is famous for its abundant tuna fish. This UMKM also helps many local fishermen by buying fishermen's catches. However, this UMKM does not yet have a unique and attractive logo design as a business identity that is easily recognized by consumers. The logo design of UMKM Ken Jaya Food is still a simple logo. Therefore, it is necessary to redesign the logo for UMKM Ken Jaya Food. The method we use is a qualitative method through interviews with business owners and observations of business premises. This research has several stages to go through so that it can produce a visual identity in the form of a logo.
Pengembangan Logo Produk dan Edukasi Laporan Keuangan Pada UMKM UD. Sumber Hidup Pabrik Tahu dan Tempe Khas Kediri Kelurahan Lewirato Kec. Mpunda Kota Bima Nur Ilah; Nurlida Hairin Nafisa; Nasyiratunnisa Nasyiratunnisa; Dina Febriyanti; Ita Purnama
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i1.2143

Abstract

UD’s typical kediri tofu and tempeh factory.source of life.factory owners become more aware of the importance of using logos properly for product promotion and especially product branding to avoid varios types of problems that can occur if logo use is not done well.the factory owner decided to no longer underestimate the role and importance of logos (branding) for his bussines product.As well as providing exposure regarding bookkeeping of financial reports which can be used as one of the most important education for a factory.
Pengembangan Kemasan UMKM Tahu Di Kelurahan Lewirato Kota Bima Ita Purnama; Hanifa Nuri Santi; Rena Trifebrianti; Sarina Sarina
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 2 (2024): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i2.763

Abstract

Tofu is a food that many people are interested in. Therefore, the tight competition in the business world makes entrepreneurs strive to improve the quality in developing tofu packaging on the market. So the marketing strategy through packaging development for tofu needs to be improved so that it is popular with consumers. Developing awareness. This is a channel to attract potential buyers. Therefore, packaging in tofu is a product strategy, by improving the external shape of the tofu product, such as wrapping, labeling, color and so on. In order to fulfill the achievements in selling tofu products, it is necessary to understand the development of packaging for tofu. So that the tofu that we make for consumers can be attracted by the quality that we offer in the form of tofu packaging. One thing that needs to be provided with this information is UMKM players who are the biggest contributors to the national economy. The target for developing tofu packaging is UMKM players in the Lewirato sub-district. The development of tofu packaging is to increase the ability of UMKM players to market tofu products through packaging development so that they can increase UMKM players sales volumes.
Pengaruh Costumer Bonding Terhadap Loyalitas Konsumen Pada Ilo Cake Pattiserie dan Bistro di Kota Bima Mar’atin Amalia Rizkiah; Ismunandar Ismunandar; Ita Purnama
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.260

Abstract

This study aims to examine the influence of customer bonding on consumer loyalty in Ilo Cake Pattiserie and Bistro in Bima City. Customer bonding is defined as the process of building and maintaining a mutually beneficial relationship between a company and its customers. Consumer loyalty is measured by how often consumers return to buy products or services from a certain company. This study uses a quantitative method with a causal associative approach. A sample of 96 respondents was selected using the purposive sampling technique. Data was collected through the use of questionnaires with the Likert scale to measure respondents' perception of customer bonding and consumer loyalty variables. Data analysis was carried out using SPSS software to test validity, reliability, simple linear regression, correlation coefficient, determination coefficient, and t-test. The results of the study showed that there was a positive and significant influence between customer bonding on consumer loyalty at Ilo Cake Pattiserie and Bistro in Bima City (β = 0.545, p < 0.05). The coefficient of determination showed that 29.7% of the variation in consumer loyalty could be explained by the variable customer bonding. The implication of this study is the importance of an effective customer bonding strategy in maintaining consumer loyalty in the midst of fierce market competition. The conclusion of this study confirms that customer bonding plays an important role in increasing consumer loyalty. Recommendations for further research are to consider additional factors that can affect consumer loyalty as well as expand the scope of location and data analysis techniques to gain a deeper understanding.
PENGARUH LIFESTYLE DAN WORD OF MOUTH TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN APLIKASI E- MONEY ’’DANA’’ DI KOTA BIMA Basrin Haryanto; Ismunandar Ismunandar; Ita Purnama
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2249

Abstract

This research aims to determine lifestyle and word of mouth regarding consumer decisions using the e-money application ''dana''. This research uses observational research. The research results show that lifestyle variables have a partially significant effect on consumers' decisions to use the "Dana" e-money application. The word of mouth variable has a partially significant effect on consumer decisions using the "Dana" e-Money application. Lifestyle variables and word of mouth simultaneously have a significant influence on consumers' decisions to use the "Dana" e-money application.
Pendampingan dan Pengembangan Produk Tenunan UMKM Dua Putri Dalam Meningkatkan Nilai Jual Eti Muliati; Fitratul Aqidah; Odesa Ramadanti; Sakinah Sakinah; Ita Purnama
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.147

Abstract

Tenunan Dua Putri is an UMKM owned by Mr. Saleh whose address in West Rabadompu. UMKM Dua Putri sells various types of typical Bima woven fabric and already has many partners in various sub-districts and offices who collaborate with this UMKM. The assistance and development provided is form of logos, packaging and marketing so that this products can be more widely known and more easily accessible to everyone. The method that we used for this development includes observation, which is at the beginning of the activity is carried out to find out what problems need to be overcome. The planning method involves planning the design, packaging, logo and marketing media. The implementation method is to notify the UMKM regarding the logo design, packaging and marketing media that have been created. Implementation method is to notify the UMKM owners that everything that has been planned from the start has been completed.
Pengaruh Store Atmosphere, Kualitas Pelayanan, Social Media Marketing dan Lokasi Terhadap Keputusan Pembelian Padateras Kopi Kota Bima April Setiawan; Ita Purnama; Muhajirin
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 5 No. 9 (2024): September
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v5i9.3496

Abstract

Penelitian ini bertujuan untuk Mengetahui pengaruh secara signifikan Store Atmosphere, Kualitas Pelayanan, Social Media Marketing Dan Lokasi Terhadap Keputusan Pembelian Pada Teras Kopi Kota Bima, Jenis penelitian ini termasuk penelitian Asosiatif adalah suatu metode yang dilakukan untuk mengetahui hubungan antara dua variable atau lebih, yaitu variabel (X) dan (Y), Adapun instrument penelitian yang digunakan dalam mengumpulkan data adalah koesioner dengan menggunakan skala likert, Populasi dalam penelitian ini adalah semua orang yang ada di kota bima yang pernah membeli Pada Teras Kopi Kota Bima, sampel dalam penelitian ini mengunakan rumus Uknown Population dengan jumlah responden sebasar 96 responden, Teknik pengumpulan data yang di gunakan yaitu Obsevasi, Kuesioner, dan Studi pustaka, dengan menggunakan teknik analisa data uji validitas, realiabilitas, uji asumsi klasik, uji regresi linear berganda, determinasi dan korelasi uji t dan uji f. Hasil penelitian Terdapat pengaruh secara simultan Store Atmosphere, Kualitas Pelayanan, Social Media Marketing Dan Lokasi Terhadap Keputusan Pembelian Pada Teras Kopi Kota Bima
Religiusitas Dan Kualitas Produk Terhadap Minat Beli Produk Wardah Di Kota Bima Miratunnisa Miratunnisa; Irma Mardian; Ita Purnama
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.1548

Abstract

Indonesia is a country that is based on Pancasila in the foundations of its life. One of the Pancasila precepts is Belief in One Almighty God, which in everyday life religiosity is very evident in the behavior of Indonesian people. One of the reflections of this first sila behavior in everyday life is the consideration of consumers in choosing products to be consumed based on their beliefs. Religiosity is an inner relationship between humans and God that can affect their lives. The inner relationship between humans and God in everyday life such as carrying out worship or prayer rituals (Alfiani, 2013). In relation to worship, in order to meet human needs, especially for women, recently consumer awareness regarding halal and safe cosmetic products has begun to increase. According to Kottler in Abzari, et al (2014) buying interest is consumer behavior where consumers have a desire to choose and consume a product. Purchase intention arises from products and attributes offered to the market for attention, acquisition, use or consumption that might satisfy a want or need. Each cosmetic product offers various advantages such as quality, features and product design. With the increasing number of cosmetic products circulating in Indonesia, it results in various considerations for the public in making purchasing decisions. Purchase decisions arise because of consumer attitudes towards an object or product consumer confidence in product quality. Kottler and Keller (2016) state that product quality is a product's ability to perform its functions, this ability includes durability, reliability, accuracy obtained as a whole. The needs of women are slightly different from men, for women appearance is very important because women always want to look beautiful in front of other people. Apart from the need for food, drink and clothing, cosmetics are a necessity that cannot be ignored for women today. Each cosmetic product offers various advantages such as quality, features and product design. With more and more variants of cosmetic and skin care products circulating in Indonesia, this raises various considerations for the public in making purchasing decisions.
Co-Authors A. Rahman Azhari Afwan Adam Agus Maulana Aida Zulwahidah Andini Ramadani Anfani Anfani April Setiawan ARIF RAHMAN Aulia Nurkhasanah Avicena Basrin Haryanto Daniel Happy Putra Desi Fitrianingsih Dina Febriyanti Dwi Rahmadani Kadiri Edi Ardianto Efan Iriadi Eti Muliati Fahad Pramadani Putra Faijan Fahrula Fanisyah Aulia Putri Fatmawati Fatmawati Fhebizarima Putri Fitratul Aqidah Fitri Fitri Fitri Wulandari Gunawan, Tri Wahyudi Indra Hanifa Nuri Santi Hidratul Iftar Ibril Umar Batistuta Indah Syari Indra Widaryanto Intisari Haryanti Irma Mardian Irwaty Irwaty Is Munandar Ismunandar Jumyati Jumyati Kartika Candra Kurnia Fajrianti M. Rian Albar M. Syahrul Alamsyah Marlina Mar’atin Amalia Rizkiah Miratunnisa Miratunnisa Muhajirin Muhajirin Muhajirin Muhammad Firdaus Nabilla Selvilam Sa’idah Nafisah Nurulrahmatiah Nasyiratunnisa Nasyiratunnisa Naurah Islami Pasha Nila rizkia Nufus Al Maidah Nur Ayu Nur Fadilah Nur Fauziah Nabila Nur Ilah Nur Khusnul Hamidah Nurbaity Raodatun Nadita Nurfitrah Nurfitratun Hasanah Nurirna Sakinah Nurlida Hairin Nafisa Nurul Fadilla Nurul Hidayanti Odesa Ramadanti Puji Rahayu Rabiahtun Adwiyyah Raflin Setiawan Redito Dirham Rena Trifebrianti Resti Ningrum Rosa Dwiyanti Sakinah Sakinah Sandrawati Sandrawati Sarina Sarina Selfania Selfania Sri Ernawati St. Rosita Sulistianingsih Sulistianingsih Sulistyo Utami Syahraini Nabila Tari Juliati TRI WULANDARI USWATUN HASANAH Wulan Arlin Wulan Rizki Ramdani Yuliani Fitari Yuwidasari Yuwidasari Zahra Sausan