Pedagogic Research - Applied Literacy Journal
Vol. 1 No. 4 (2024): Volume 1 Number 4 August-October 2024

INFLUENCE OF DIGITAL MARKETING AND SALES PROMOTION TOWARDS PRODUCT PURCHASE DECISIONS AT IVY CARISSA SIMO FASHION STORE

Gina Sila Nuryana (Unknown)
Isfadhilah (Unknown)
Anis Fitriyasari (Unknown)

Article Info

Publish Date
23 Aug 2024

Abstract

The purpose of this study is to examine the role of digital marketing and discount towards purchasing decisions at Ivy Carissa fashion store. The primary sample data was taken from Ivy Carissa customers. The questionnaire contains 13 items of questions. The data were analyzed using descriptive quantitative method and using multiple linear regression. The results showed that digital marketing effect significantly on purchasing decisions. The same goes to discount that effect significantly on purchasing decisions. Simultaneously variables of digital marketing and discount effects on purchasing decisions. 

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Journal Info
Pedagogic Research - Applied Literacy Journal
Website

Abbrev

paraplu

Publisher

Suluh Adiluhung Publisher

Subject

Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

Description

Pedagogic Research-Applied Literacy Journal (PARAPLU) is an interdisciplinary journal that publishes original and applied products of research, community service and any literacy in education for audiences of researcher, educator, practitioner, and students throughout the world. Pedagogic ...