Dinasti International Journal of Management Science
Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)

The Assessing the Role of Price, Advertising and Product Quality in Shaping Purchase Decisions: Insights from Converse Users in Jabodetabek

Sovania, Erina (Unknown)
Iksan, Zainuri (Unknown)

Article Info

Publish Date
27 Aug 2024

Abstract

This study aims to analyze the influence of price, advertising, and product quality on the purchase decisions of Converse shoes in the Jabodetabek region. Primary data were collected through questionnaires distributed to 100 respondents selected using accidental sampling. Data analysis was performed using SmartPLS software. The results indicate that price does not significantly impact the purchase decision of Converse shoes. In contrast, advertising and product quality have a significant influence on purchase decisions. These findings highlight the critical role of effective advertising and high product quality in shaping consumer decisions, ultimately enhancing the competitive advantage and market position of Converse products.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...