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All Journal Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Iksan, Zainuri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Assessing the Role of Price, Advertising and Product Quality in Shaping Purchase Decisions: Insights from Converse Users in Jabodetabek Sovania, Erina; Iksan, Zainuri
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3324

Abstract

This study aims to analyze the influence of price, advertising, and product quality on the purchase decisions of Converse shoes in the Jabodetabek region. Primary data were collected through questionnaires distributed to 100 respondents selected using accidental sampling. Data analysis was performed using SmartPLS software. The results indicate that price does not significantly impact the purchase decision of Converse shoes. In contrast, advertising and product quality have a significant influence on purchase decisions. These findings highlight the critical role of effective advertising and high product quality in shaping consumer decisions, ultimately enhancing the competitive advantage and market position of Converse products.
Penggunaan Pembenah Tanah untuk Pertanian Padi Organik di Kabupaten Blora: Penelitian Waskitoaji, Wihatmoko; Yasir, Muh; Iksan, Zainuri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3593

Abstract

Blora Regency is one of the national rice production centers in Central Java Province. The history of rice farming in this region has been well established since the era of the Mataram Kingdom and continued through the period of Indonesian independence. During the New Order government, the use of chemical fertilizers was heavily promoted to increase agricultural productivity. However, it has recently been recognized that the continuous and long-term use of chemical fertilizers has led to soil fertility degradation and a decline in productivity. Over time, maintaining productivity has required increasing amounts of chemical fertilizers each year. Aware of this vicious cycle, farmer groups in Blora Regency have started to move away from chemical fertilizers and transition toward organic farming practices. To support soil restoration efforts and improve the productivity of organic rice fields, the National Research and Innovation Agency introduced a microbe-based soil ameliorant. As a result, the health of rice fields improved, as evidenced by rice yields reaching 9 tons per hectare without the use of chemical fertilizers. Through organic farming practices supported by microbe-based soil ameliorants, production costs were significantly reduced, while organic rice could be sold at a higher price. This has the potential to enhance the welfare of farmers in the region.
Co-Authors Erina Sovania Wihatmoko Waskitoaji Yasir, Muh