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All Journal Dinasti International Journal of Management Science Jurnal Pengabdian UNDIKMA Journal of Comprehensive Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Iksan, Zainuri
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The Assessing the Role of Price, Advertising and Product Quality in Shaping Purchase Decisions: Insights from Converse Users in Jabodetabek Sovania, Erina; Iksan, Zainuri
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3324

Abstract

This study aims to analyze the influence of price, advertising, and product quality on the purchase decisions of Converse shoes in the Jabodetabek region. Primary data were collected through questionnaires distributed to 100 respondents selected using accidental sampling. Data analysis was performed using SmartPLS software. The results indicate that price does not significantly impact the purchase decision of Converse shoes. In contrast, advertising and product quality have a significant influence on purchase decisions. These findings highlight the critical role of effective advertising and high product quality in shaping consumer decisions, ultimately enhancing the competitive advantage and market position of Converse products.
Penggunaan Pembenah Tanah untuk Pertanian Padi Organik di Kabupaten Blora: Penelitian Waskitoaji, Wihatmoko; Yasir, Muh; Iksan, Zainuri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3593

Abstract

Blora Regency is one of the national rice production centers in Central Java Province. The history of rice farming in this region has been well established since the era of the Mataram Kingdom and continued through the period of Indonesian independence. During the New Order government, the use of chemical fertilizers was heavily promoted to increase agricultural productivity. However, it has recently been recognized that the continuous and long-term use of chemical fertilizers has led to soil fertility degradation and a decline in productivity. Over time, maintaining productivity has required increasing amounts of chemical fertilizers each year. Aware of this vicious cycle, farmer groups in Blora Regency have started to move away from chemical fertilizers and transition toward organic farming practices. To support soil restoration efforts and improve the productivity of organic rice fields, the National Research and Innovation Agency introduced a microbe-based soil ameliorant. As a result, the health of rice fields improved, as evidenced by rice yields reaching 9 tons per hectare without the use of chemical fertilizers. Through organic farming practices supported by microbe-based soil ameliorants, production costs were significantly reduced, while organic rice could be sold at a higher price. This has the potential to enhance the welfare of farmers in the region.
City Branding Kabupaten Bangka Selatan Sebagai Kota Nanas Melalui Optimalisasi Produktivitas Nanas Al Karim, Malik; Waskitoaji, Wihatmoko; Atika Maso, Rizq; Iksan, Zainuri; Prakoso, Ananda
Journal of Comprehensive Science Vol. 4 No. 12 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i12.3810

Abstract

Kabupaten Bangka Selatan memiliki potensi besar sebagai penghasil nanas, dengan varietas unggulan lokal yaitu Nanas Bikang. Penelitian ini bertujuan menganalisis kesiapan dan merumuskan strategi pengembangan Kabupaten Bangka Selatan sebagai Kota Nanas melalui pendekatan City branding dengan mengoptimalkan produktivitas komoditas. Penelitian menggunakan metode analisis deskriptif-eksploratif dengan mengacu pada enam indikator City branding menurut Anholt (2007), yaitu: Presence, Potential, Place, People, Pulse, dan Prerequisite. Data dikumpulkan dari sumber sekunder berupa dokumen kebijakan daerah, data statistik BPS, serta publikasi terkait produksi dan pemasaran nanas. Hasil kajian menunjukkan bahwa Kabupaten Bangka Selatan telah memiliki landasan awal melalui penetapan logo dan ikon nanas, namun produktivitas dan pangsa pasar nanas masih perlu ditingkatkan secara signifikan. Berdasarkan analisis indikator, penelitian ini merekomendasikan dua langkah strategis: (1) penyusunan peraturan daerah yang menetapkan Kabupaten Bangka Selatan sebagai Kota Nanas, disertai dengan dokumen strategi City branding yang terukur berdasarkan enam indikator Anholt; dan (2) penguatan agrowisata terpadu dan terintegrasi dengan mengoptimalkan atraksi wisata berbasis nanas. Dengan implementasi rekomendasi ini, diharapkan Kabupaten Bangka Selatan dapat membangun identitas daerah yang kuat, meningkatkan nilai ekonomi komoditas nanas, serta memperkuat daya saing di tingkat regional dan nasional.
Implementasi Standarisasi Pengolahan Tanaman Obat Menjadi Jamu Tradisional sebagai Rintisan Usaha Warung Jamu Berbasis Komunitas Lokal di Desa Bajo Kabupaten Blora Iksan, Zainuri; Waskitoaji, Wihatmoko
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.19358

Abstract

This community service program aims to enhance community competence in processing local medicinal plants into traditional herbal drinks (jamu) that are safe, hygienic, and economically valuable, while simultaneously establishing a community-based herbal beverage enterprise to strengthen the local economy. A participatory approach was implemented through technical training, hands-on practice in processing medicinal plants, business management mentoring, and the establishment of a simple community business unit. The program partner was the Herbal Farmer Group “Bina Alamsri” in Bajo Village, Blora Regency, involving 30 community members. Evaluation was conducted using pre- and post-test questionnaires, interviews, and documentation, and the data were analyzed descriptively using quantitative pre-post comparison techniques. The results of this community service program demonstrated a significant improvement in participants’ knowledge and skills related to the standardized and hygienic processing of medicinal plants. In addition, the program successfully established a community enterprise through a jamu stall with a production capacity of 200–300 bottles per month, providing additional income for group members and creating opportunities for sustainable business development based on local potential.
Co-Authors Al Karim, Malik Atika Maso, Rizq Erina Sovania Prakoso, Ananda Wihatmoko Waskitoaji Yasir, Muh