Economic: Journal Economic and Business
Vol. 2 No. 1 (2023): ECONOMIC: Journal Economic and Business

Business Feasibility Study Reviewed From Market and Marketing Aspects in the Digital Invitation Business Kekondangan.Id

Nasution, Mutiara Akbar (Unknown)
Fitri, Anisa (Unknown)
Safitri, Nurdina (Unknown)

Article Info

Publish Date
31 Jan 2023

Abstract

This study aims to analyze the feasibility of the business run by Kekondangan.id in terms of market and marketing aspects. This research is a study conducted with qualitative methods using online interview data collection techniques with parties concerned with Kekondangan, id. The results of the business feasibility analysis in terms of market and marketing aspects are said to be feasible because Kekondangan.id has many successful promotional strategies implemented, has attractive brands and name identities, has affordable prices for all the conveniences provided. Kekondangan.id stated that they are Winning Campaign with evergreen business, or the term is timeless because digitalization in the future is more needed than conventional.

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Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...