Formosa Journal of Applied Sciences (FJAS)
Vol. 3 No. 9 (2024): September 2024

The Influence of TripAdvisor Reviews and Social Media Marketing Through Instagram on Brand Image at InterContinental Bali Sanur Resort

Sugiarta, Komang Rikha (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

The objective of this research is to understand how the brand image of InterContinental Bali Sanur Resort is influenced by TripAdvisor reviews and Instagram social media marketing. The study aims to serve as a reference and evaluation material for the management of InterContinental Bali Sanur Resort to raise awareness about its brand image. The research uses questionnaires and documentation studies as data collection methods, with the study taking approximately four months to complete. One hundred respondents participated in the survey, which was distributed via Google Forms. The findings indicate that the brand image of InterContinental Bali Sanur Resort is positively and significantly influenced, both partially and simultaneously, by social media marketing on Instagram and TripAdvisor reviews.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...