Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 4 (2024): August 2024

Social Media Dependency and Information Privacy Concerns on Switching Behavior TikTok Users of Indonesian

Putri Rif'da Azmi Azahra (Unknown)
Marheni Eka Saputri (Unknown)

Article Info

Publish Date
02 Oct 2024

Abstract

This research aims to determine switching behavior among users through the level of dependence and concern on social media over a long period. The objects used are TikTok social media users in Indonesia. Data collection for this study is conducted through the utilization of a questionnaire. The data was analyzed using multiple regression analysis with SPSS 25. Based on the results of multiple regression analysis, social media dependency and information privacy concerns have an impact on switching behavior on social media TikTok in Indonesia, only able to explain as much as 12.4%

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...