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p-Index From 2020 - 2025
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All Journal Indonesian Journal of Business Analytics (IJBA)
Putri Rif'da Azmi Azahra
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Social Media Dependency and Information Privacy Concerns on Switching Behavior TikTok Users of Indonesian Putri Rif'da Azmi Azahra; Marheni Eka Saputri
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10050

Abstract

This research aims to determine switching behavior among users through the level of dependence and concern on social media over a long period. The objects used are TikTok social media users in Indonesia. Data collection for this study is conducted through the utilization of a questionnaire. The data was analyzed using multiple regression analysis with SPSS 25. Based on the results of multiple regression analysis, social media dependency and information privacy concerns have an impact on switching behavior on social media TikTok in Indonesia, only able to explain as much as 12.4%
Co-Authors Marheni Eka Saputri