Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 8 (2024): August 2024

The Influence of Electronic Word of Mouth (E-Wom) and Brand Image on Purchasing Decisions for Gaga Instant Noodles in Surabaya City

Aulya, Deta Riza (Unknown)
Aminah, Siti (Unknown)

Article Info

Publish Date
26 Aug 2024

Abstract

The aim of this research was to identify and analyze the effect of electronic word-of-mouth and brand image on purchasing decisions for Gaga instant noodles in Surabaya city. This research uses quantitative research methods. Data collection was carried out through distributing questionnaires and using aKLikert scale. Data analysis uses the Structural Equation Model (SEM) method via SmartPLS 3.0 software. The research results show that electronic Word-of-mouth and brand image were able to contribute well to consumer purchasing decisions for Gaga instant noodles in Surabaya city.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...