Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 9 (2024): September 2024

Analysis of Factors that Influence Millennial and Generation Z Investment Decisions

Afiani, Mirza Zulmi (Unknown)
Rahmawati, Ika Yustina (Unknown)
Tubastuvi, Naelati (Unknown)
Utami, Restu Frida (Unknown)

Article Info

Publish Date
27 Sep 2024

Abstract

This study aims to identify the factors that influence investment decisions for millennials and Generation Z in Purwokerto. The quantitative method was used in this study, and primary data was collected through a survey. The population of this research is millennials and Generation Z in Purwokerto, which comprises 125 respondents. IBM SPSS Statistics 26 was used to analyse the research data to conclude. The results stated that financial literacy, overconfidence, herding, and risk tolerance positively affect investment decisions. This is because millennials and Generation Z have sound economic knowledge, high confidence in making decisions, have people as a reference in taking action, and see risks when deciding to invest. Meanwhile, risk perception hurts millennial and Generation Z investment decisions in Purwokerto.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...