International Journal of Scientific Multidisciplinary Research (IJSMR)
Vol. 2 No. 7 (2024): July 2024

The Influence of Discount and Free Shipping Tagline at Purchasing Decisions for Wardah Products on Undergraduate Management Students at Regular C, Pasim National University

Andri Asoka Sidantara Rosadi (Unknown)
Annisa Aulia Ramadhan (Unknown)
Andini Aprilianti (Unknown)

Article Info

Publish Date
30 Jul 2024

Abstract

This study, involving Undergraduate Management Regular Class C students, examines the impact of discounts and free shipping tagline on Wardah product purchasing decisions. It employs descriptive and associative    research    methods,         focusing         on individual students as the unit of analysis. The sample comprises 63 respondents selected using a census method. Data analysis utilizes multiple linear regression to assess the influence of these variables. The research instrument, a questionnaire, underwent validity and reliability testing. Findings indicate a significant influence of both independent variables, individually and collectively, on the purchasing decisions of the students involved in using Wardah products

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Scientific Multidisciplinary Research (IJSMR)
Website

Abbrev

ijsmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on ...