Automated and Measured Managerial Systems in the Management of Independent Tourism Villages: A Case Study of Parsingguran II Village, Polung Subdistrict, Humbang Hasundutan Regency

Samerdanta Sinulingga (Tourism Department, Universitas Sumatera Utara)
Vivi Adryani Nasution (Chinese Literature Department, Universitas Sumatera Utara)
Amalia Meutia (Psychological Department, Universitas Sumatera Utara)
Sinar Indra Kesuma (Agribusiness Department, Universitas Sumatera Utara)
Flansius Tampubolon (Bataknese Literature Department, Universitas Sumatera Utara)
Jonathan Liviera Marpaung (Mathematics Department, Universitas Sumatera Utara)

Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 9 (2024): September 2024

The development of tourism villages is a key strategy for boosting rural economies in Indonesia, but managing these ventures often faces challenges, particularly in establishing systematized and measurable practices. This study investigates the implementation of an automated managerial system in the Parsingguran II Tourism Village, using a qualitative experimental approach. The research explores how the system influences business operations and stakeholder engagement, focusing on contextual impacts rather than quantitative measures. Through intervention-based experimentation and case studies, the findings indicate that the automated system improves managerial efficiency and fosters a more cohesive stakeholder environment. Recommendations are made for scaling this approach to other rural tourism areas, enhancing sustainability and operational effectiveness.