Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Pengaruh Harga dan Fasilitas Terhadap Keputusan Berkunjung di Batu Love Garden (BALOGA) Kota Batu

Ramadhien, Yuris Zetta (Unknown)
Nurtjahjani, Fullchis (Unknown)
Zaini, Achmad (Unknown)

Article Info

Publish Date
10 Sep 2024

Abstract

This study aims to learn about the influence of price and facilities on visiting decisions at Batu Love Garden (BALOGA) Batu City. The data type in this study is quantitative, with the population who were the visitors of Batu Love Garden (BALOGA) Batu City with a sample of 100 respondents. The data analysis techniques include validity and reliability test, classical assumptions, and simple regression analysis. In this case, price and facilities is the independent variable, and visiting decisions are the dependent variable. The result of this study suggest that price and facilities had a positive and significant effect on visiting decisions.                                                                                                      

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Journal Info
Jurnal Nasional Manajemen Pemasaran dan SDM
Website

Abbrev

jnmpsdm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...