Jurnal Pemimpin Bisnis Inovatif
Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif

Kualitas Pelayanan, Kepercayaan, dan Kepuasan Terhadap Loyalitas Nasabah

Kurniasih Kurniasih (Unknown)
Esti Dwi Rahmawati (Unknown)
Khabib Alia Akhmad (Unknown)



Article Info

Publish Date
09 Aug 2024

Abstract

Since its establishment, Islamic banks have experienced growth, especially in Indonesia with the largest Muslim population in the world who want an interest-free economic system (riba). This study aims to determine the relationship between Service Quality and Trust on Customer Loyalty through Satisfaction as an intervening variable. The sample was taken using a purposive sampling technique of 97 respondents, with data collected through a Likert scale questionnaire. This study is quantitative and analyzed using the Structural Equation Modeling (SEM PLS) 4.0 method. The results of the analysis show that Service Quality and Trust have a significant effect on Satisfaction, Trust has a significant effect on Customer Loyalty, while Service Quality does not have a significant effect on Customer Loyalty, Satisfaction has a significant effect on Customer Loyalty, Satisfaction is able to mediate the effect of Service Quality and Trust on Customer Loyalty.

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Journal Info

Abbrev

JPBI

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...