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All Journal Eksos LPPM MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Perceived Enjoyment, Compatibility dan Social Influence dalam Adopsi Media Sosial Dyah Sugandini; Mohamad Irhas Effendi; Yuni Istanto; Rahajeng Arundati; Esti Dwi Rahmawati
Eksos LPPM Vol 2, No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i1.4141

Abstract

This study is a descriptive study to explain perceived enjoyment, compatibility and social influence in social media setting. This study used 100 respondents who have used social media in their daily lives. This study does not limit respondents in terms of gender or other respondents backgrounds. Data were analyzed from the average respondents answers obtained during the study. The results of this study indicate that the items used to measure perceived enjoyment, compatibility, and social influence show relatively very high answers. This research can be the basis for further research in predicting the adoption of information technology innovations by using variables of perceived enjoyment, compatibility and social influence.
Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan Dyah Sugandini; Esti Dwi Rahmawati; Yulia Aji Puspitasari; Yuni Istanto
Eksos LPPM Vol 2, No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i2.4166

Abstract

This study aims to see the loyalty of tourists in the Prambanan temple in Yogyakarta as one of the Heritage tours, using respondents from foreign tourists and domestic tourists. The number of samples used in this study were 100 respondents. Data were analyzed using descriptive statistics with the SPSS program. The results of this study indicate that the loyalty of tourists as indicated by e_WOM, willingness to recommend and intention to visit again shows a high average answer. So it can be seen that tourists who visit Prambanan Temple have high loyalty to this tourist destination.
Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug Shalli Habiibika Baaq; Sarah Fadila; Esti Dwi Rahmawati; Haris Novy Admadianto
Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.988 KB) | DOI: 10.55606/optimal.v2i4.692

Abstract

Tourism is a very important sector in supporting economic development in Indonesia. The existing potential, natural resources, historical and cultural heritage can be developed into attractive leading tourist destinations that encourage tourists to make repeat visits to the same destinations. One of them is the Taru Jurug Animal Park in Surakarta City, Central Java. The purpose of this study was to analyze the role of visitor satisfaction and motivation on the intention to return to the same destination. The method used in this research is descriptive quantitative with a survey method for all tourists visiting Taru Jurug Surakarta Animal Park using a questionnaire. And using convenience sampling technique, with a total of 100 respondents. Then the data were analyzed using multiple linear regression analysis using SPSS.
Minat Konsumen Membeli Produk Online Melalui Tik Tok Shop Ditinjau Dari Kepercayaan, Kualitas Dan Pengiriman Barang Wiedy Rahmawati; Nissa Gayuh K; Amanda Yuniarta; Zakina Eva C; Esti Dwi Rahmawati; Saryadi
Journal of Student Research Vol 1 No 3 (2023): Mei: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i3.1131

Abstract

E-commerce telah menjadi saluran pemasaran masa kini. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kualitas dan pengiriman barang terhadap minat konsumen membeli produk online melalui tik tok shop. Penelitian ini menggunakan penyebaran angket melalui google form. sampel diperoleh sebanyak 156 responden dengan cara accidental random sampling. Hasil penelitian menunjukkan adanya pengaruh positif signifikan kualitas produk terhadap minat beli di Tiktok shop. Untuk kepercayaan dan pengiriman barang menunjukkan hasil positif tetapi tidak signifikan terhadap minat beli di Tiktok shop.
Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo Hasanudin Hasanudin; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1895

Abstract

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others
Pengaruh Media Sosial, Display Product dan Brand Awareness terhadap Minat Beli Konsumen (Studi Kasus pada Indomaret Pondok-Sukoharjo) Ainaro Adi Sutomo; Agus Suyatno; Esti Dwi Rahmawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3484

Abstract

Indomaret is a retail company that has been established for a long time in Indonesia, one of the retail companies that pays attention to and takes care of consumers. Indomaret pays close attention to the use of social media, product displays and growing brand awareness among the general public. In this case, Indomaret uses a method that has been known as online marketing using Instagram social media, where Instagram has strong enough access to bring consumers to stop by the store to make a buying and selling transaction. Indomaret has also updated the planogram program which is useful to make it easier for consumers to pick up the products consumers want to buy. Indomaret also continues to post or share interesting content on Instagram that is useful for the future or spoils consumers for shopping at Indomaret. In this study the method used by researchers divided it into two, namely the first is the method of data collection including observation, interviews, literature study and documentation. The second is the distribution of questionnaires in which there are several consumers who order online. The conclusion regarding the development of a social media system for marketing products, product display is carried out in the display rack planogram update. Brand awareness is needed to be more famous among the people.
Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1279

Abstract

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.
Pengaruh Kompensasi, Motivasi, Komunikasi Dan Beban Kerja Terhadap Semangat Kerja Karyawan Pada PT XYZ Karanganyar Rista Matdiasih; Esti Dwi Rahmawati; Indra Hastuti
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.964

Abstract

The purpose of this study is to analyze the effect of compensation, motivation, communication and workload on employee morale. This type of research is a quantitative approach using survey methods. Sources of data used are primary data and secondary data. The population in this study are employees of PT XYZ. The number of samples used were 103 employees. The sampling technique uses probability sampling with simple random sampling or simple random sampling. Data collection techniques using a questionnaire. Data analysis in this study used descriptive analysis, multiple linear regression test, t test, f test and coefficient of determination test. The results showed that compensation has a significant effect on morale, motivation has a significant influence on morale, communication has a significant influence on morale and workload has a significant influence on employee morale at PT XYZ. Simultaneously compensation, motivation, communication and workload have a significant influence on employee morale.
Smart Tourism Technology Dan Kepuasan Wisatawan Untuk Berkunjung Kembali Di Wisata Heritage Kota Surakarta Esti Dwi Rahmawati; Haris Novy Admadianto; Sarah Fadila; Shalli Habiibika Baaq
MBIA Vol 22 No 1 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i1.2163

Abstract

Developing a smart city in Surakarta is to attract domestic and foreign tourists, as well as attract investors to develop infrastructure and open new businesses. The acquisition of foreign exchange is an effort in national development in supporting the national economy, one of which is supported by the tourism sector. This study aims to determine Smart tourism technology on the intention of returning tourists through tourist satisfaction and experiences—direct survey to respondents with quantitative research as the research method. Tourists who visit heritage sites in Surakarta City are the research population. The number of sampling is 200 respondents with a convenience sampling technique. The analytical method used is Structural Equation Modeling using SmartPLS 3.0. The results show that smart tourism technology affects the tourist experience, tourism experience affects tourist satisfaction, tourist satisfaction affects the intention to revisit, and smart tourism technology affects the intention to revisit through tourist experiences and tourist satisfaction in heritage in Surakarta City. Keywords: Smart tourism technology, tourist experience, tourist satisfaction, revisit intention, heritage. Abstrak Pengembangan smart city di Kota Surakarta salah satunya bertujuan untuk menarik wisatawan domestik dan wisatawan mancanegara, serta menarik minat investor dalam pembangunan infrastruktur dan pembukaan bisnis baru. Perolehan devisa negara sebagai upaya dalam pembangunan nasional dalam menyokong perekonomian nasional salah satunya didukung oleh sektor pariwisata. Tujuan penelitian ini untuk mengetahui Smart tourism technology terhadap niat berkunjung kembali wisatawan melalui kepuasaan wisatawan dan pengalaman wisata. survey langsung kepada responden dengan jenis penelitian kuantitatif sebagai metode penelitian ini. Wisatawan yang berkunjung pada wisata heritage di Kota Surakarta adalah populasi penelitian. Jumlah sampel penelitian 200 responden dengan teknik convenience sampling. Metode analisis yang digunakan adalah Structural Equation Modelling menggunakan Smart PLS 3.0. Hasil diperoleh bahwa (1) smart tourism technology berpegaruh terhadap pengalaman wisata, (2) pengalaman wisata berpengaruh terhadap kepuasan wisatawan, (3) kepuasan wisatawan berpengaruh terhadap niat berkunjung kembali dan (4) smart tourism technology berpengaruh terhadap niat berkunjung kembali melalui pengalaman wisata dan kepuasan wisatan di wisata heritage di Kota Surakarta. Kata kunci: Smart tourism technology, Pengalaman Wisata, Kepuasan Wisatawan, Heritage, Niat Berkunjung Kembali
Analisis Dampak Live Music Dan Atmosfer Kafe Terhadap Kepuasan Pelanggan Kafe Legi Pait Surakarta Muhammad Annang Fahmi Roziq; Agus Suyatno; Esti Dwi Rahmawati
Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Vol. 1 No. 3 (2024): Juli : Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/demokrasi.v1i3.450

Abstract

This research aims to determine the effect of live music and café atmosphere on customer satisfaction at Legi Pait Food & Coffee Surakarta. This research uses quantitative research methods. The population in this research were customers of Legi Pait Food and Coffee Surakarta and the samples in this research was 67 respondents using simple random sampling. The variables usen in this research are Live Music, Café Atmosphere and Customer Satisfaction. The data used in this research is primary data. The data collection method used was a questionnaire in the form of a Google Form. The result of this research show that live music has a positive and significant effect on customer atisfaction, café atmosphere has a positive and significant effect on customer satisfaction and live music and café atmosphere simultaneously have a positive and significant effect on customer satisfaction.
Co-Authors Abdul Azis Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Aprilia Widya Cahyaningrum Atala Cindy Fatya Chandra Gita Damar Putranto Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Evi Elisanti Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hidayatulloh, M. Syarif Hidayatulloh Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Ismi Munfarida KHABIB ALIA AKHMAD Khabib Alia Akhmad Khabib Alia Akhmad Kurniasih Kurniasih Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi Rahajeng Arundati Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Rayhan Gunaningrat Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Saryadi Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Wiedy Rahmawati Wiedy Rahmawati Yulia Aji Puspitasari Yuni Istanto Zakina Eva C Zakina Eva C