Jurnal Ekonomi
Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024

The Influence Of Positive E-WOM And Perceived CSR On Purchase Intention Mediated By Brand Attitude In The Retail Industry In Indonesia

Andrian, Uray (Unknown)
Kurniawati, Kurniawati (Unknown)

Article Info

Publish Date
17 Sep 2024

Abstract

This research aims to analyze the influence of perceptions of corporate social responsibility (CSR) on purchasing intentions; This research also tests the mediating effect of Generation Y's attitudes towards brands and the moderating effect of their attitudes towards CSR. By using a hypothesis testing research design. Data was collected using questionnaires to 235 respondents who made purchases at minimarkets and the data was processed using the SEM method

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...