Jurnal Indonesia Sosial Teknologi
Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi

The Impact of Hu’s Music Diplomacy on Mongolia’s Tourism National Branding Program

Ihsanusyauqie, Muhammad (Unknown)
Alam, Gilang Nur (Unknown)

Article Info

Publish Date
24 Sep 2024

Abstract

This study aims to analyze the impact of Hu's music diplomacy on Mongolia's national branding program. The study employs a descriptive qualitative method with secondary data analysis from journal articles, books, relevant reports, and media covering The Hu's activities. The results indicate that The Hu, with their unique approach of combining traditional Mongolian music elements with modern rock, has successfully raised global awareness of Mongolian culture and enhanced the country's positive image. Their international performances received awards, and collaborations with renowned musicians have introduced Mongolian cultural elements to a wider audience, creating curiosity and appreciation for Mongolia's cultural heritage. Strategic recommendations include greater government support, enhanced collaboration with digital platforms, and educational and cultural exchange programs.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...