Jurnal Ilmiah Manajemen dan Akuntansi
Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi

PENGARUH SENSORY MARKETING: AROMA DAN VISUAL TERHADAP KEPUTUSAN PEMBELIAN

Handoko, Elvina Muliani (Unknown)
Pranata, Sudadi (Unknown)

Article Info

Publish Date
04 Oct 2024

Abstract

The objective of this research is examining the influence of scent and visual in sensory marketing on buying decision. This research was carried out at Roti'O in Cirebon City. This research forms part of the quantitative method. The data was gained from questionnaire and literature studies. This research used 100 respondents. The results of this research pointed out that scent partially having a positive and not significant influence on buying decision, visual partially having a positive and significant influence on buying decision, and both of the scent and visual simultaneously having a positive and significant influence on buying decision.

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Journal Info
Jurnal Ilmiah Manajemen dan Akuntansi
Website

Abbrev

jimat

Publisher

CV. Denasya Smart Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Description

Jurnal Ilmiah Manajemen dan Akuntansi (JIMAT) dengan e-ISSN : 3047-2032, p-ISSN : 3047-2792 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Denasya Smart Publisher. Jurnal ini berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek ...