Seniman: Jurnal Publikasi Desain Komunikasi Visual
Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual

Analisis Thumbnail Video dalam Meningkatkan Retensi Pengguna Youtube Melalui Pendekatan Desain Grafis yang Inovatif

wibowo, khalaya azizah (Unknown)
Widyasari Widyasari (Unknown)



Article Info

Publish Date
27 Nov 2023

Abstract

In the accelerating digital age, video thumbnails have become an important element in attracting users' attention and encouraging further interaction. Video thumbnails play an important role as a visual attraction to attract the audience. Graphic design strategies focus on elements such as creativity, color, typography, and illustration to create interesting and informative video thumbnails. Experimental research methods are used to test the effectiveness of new video thumbnail designs in improving user retention. This research focuses on improving YouTube user retention through the introduction of an innovative graphic design approach to video thumbnails. Research results show that an innovative graphic design approach can significantly improve YouTube user retention, demonstrating the importance of the role of graphic design in the context of digital marketing and social media user interactions. This study contributes significantly to the practice of graphic design and digital marketers in optimizing the user experience through interesting and informative video thumbnails.        

Copyrights © 2023






Journal Info

Abbrev

seniman-widyakarya

Publisher

Subject

Arts

Description

Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu seni Pertunjukan, ilmu Kesenian, Ilmu Seni Kriya, Ilmu Media dan ilmu Desain. Jurnal Riset Rumpun Seni, Desain dan Media menerima artikel dalam bahasa Inggris dan bahasa ...