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Analisis Thumbnail Video dalam Meningkatkan Retensi Pengguna Youtube Melalui Pendekatan Desain Grafis yang Inovatif wibowo, khalaya azizah; Widyasari Widyasari
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1854

Abstract

In the accelerating digital age, video thumbnails have become an important element in attracting users' attention and encouraging further interaction. Video thumbnails play an important role as a visual attraction to attract the audience. Graphic design strategies focus on elements such as creativity, color, typography, and illustration to create interesting and informative video thumbnails. Experimental research methods are used to test the effectiveness of new video thumbnail designs in improving user retention. This research focuses on improving YouTube user retention through the introduction of an innovative graphic design approach to video thumbnails. Research results show that an innovative graphic design approach can significantly improve YouTube user retention, demonstrating the importance of the role of graphic design in the context of digital marketing and social media user interactions. This study contributes significantly to the practice of graphic design and digital marketers in optimizing the user experience through interesting and informative video thumbnails.        
Designing Character Design in the Illustrated Story Book "The Mystery of Ilange Klambi Si Besut" Wibowo, Khalaya Azizah; Masnuna; Aninditya Daniar
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 7 No. 1 (2025): Vol. 7 (2025) No. 1
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v7i1.247

Abstract

Indonesia is rich in cultural diversity, one of which includes local theatrical arts such as Besutan from Jombang Regency. Besutan is a form of traditional folk drama that became the forerunner of Ludruk, yet it now faces challenges due to the lack of younger generations to carry it on and limited educational media to promote it. Therefore, introducing this art form, especially to elementary school children, is essential through educational, engaging, and easy-to-understand media such as illustrated storybooks. To support this effort, the Besutan performing arts are introduced through an interactive picture book specifically designed for children. In Besutan performing arts, there are four main characters involved. These characters represent cultural values while also being visually appealing due to their distinctive costumes and behaviors. The portrayal of each character is adjusted to match their personality traits and the symbolic meanings embedded in their visual elements.This study aims to develop a visual character design that embodies the cultural traits of Besutan in a way that is attractive to children. The character design process includes observing local culture, conducting interviews with Besutan performers, and studying visual traits of stage characters. The outcome supports the development of an interactive and educational storybook that effectively introduces local performing arts to children.