El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Faktor Gaya Hidup Hedonis dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Generasi Z Menggunakan Spaylater di Surabaya

Andi Thirah Koesitiany Mallarangan (Unknown)
Rizky Dermawan (Unknown)

Article Info

Publish Date
03 Oct 2024

Abstract

The rapid development of the internet has encouraged Generation Z to adopt a hedonistic lifestyle, supported by the convenience offered by online loan services like SPayLater. This study aims to identify the influence of a hedonistic lifestyle and perceived ease of use on the decision to use SpayLater among Generation Z in Surabaya. This quantitative research sampled 96. The sampling technique used was accidental sampling, targeting respondents who belong to Generation Z, are aware of SPayLater, and reside in Surabaya. The analysis technique applied in this study is Partial Least Squares (PLS) using SmartPLS 4, including validity tests, reliability tests, and hypothesis testing. The results showed that the variables of hedonistic lifestyle and perceived ease of use have a positive and significant influence on the decision to use SpayLater.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...