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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pada Aplikasi Tokopedia di Kecamatan Tanjunganom Kabupaten Nganjuk Moh. Fajar Bahari; Rizky Dermawan
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2062

Abstrak Kecanggihan teknologi mendukung masyarakat dalam berbelanja secara online melalui marketplace. Penelitian ini bertujuan guna mengetahui Pengaruh kritik pembeli online dan skor patron atau rating online terhadap pilihan pembelian di aplikasi tokopedia kecamatan tanjungom, Kabupaten Nganjuk. Populasi diambil dari seluruh penduduk di Kecamatan Tanjunganom yaitu sebanyak 82.140 orang yang usianya 15 tahun keatas. Pengambilan sampel menggunakan teknik Simple Random Sampling melalui mengunakan formulasi Slovin, sehingga mengambil sebanyak 100 responden. Data dikumpulkan melalui pembagian kuesioner kepada responden melalui skala interval dengan skala likert dari skor 1 sampai 5. Kemudian data diolah menggunakan teknik analisis data Partial Least Square (PLS) melalui analisis outer dan inner model serta uji hipotesis. Hasil penelitian menunjukan bahwa online customer review dan online customer rating memiliki pengaruh terhadap keputusan pembelian pada marketplace Tokopedia di Kecamatan Tanjunganom, Kabupaten Nganjuk secara signifikan dan positif. Kata Kunci: Keputusan Pembelian; Online Customer Rating; Online Customer Review.

Pengaruh Citra Merek dan Kepercayaan merek terhadap Loyalitas Produk Roma Sari Gandum di Wilayah Gresik Cindy Pramilenia Dewi; Rizky Dermawan
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.596

Brand loyalty is a behavior of consumer loyalty to the brand by repurchasing the same product more than once. The purpose of this research is to find out the effect of brand image and brand trust on brand loyalty.This research uses quantitative methods. The questionnaire survey uses a Likert scale with a population and a sample of 90 consumers in the Gresik area. The selection of this research sample is based on purposive sampling. The results of the analysis using the Partial Least Square (PLS) application with validity tests, reliability tests, and hypothesis testing. The results of the study indicate that the brand image has made a high contribution to brand loyalty in Roma Sari wheat products. Brand trust can contribute to brand loyalty in Roma Sari Gandum Products. It means that the better the brand image produced by a product, the higher the brand loyalty. Even if brand trust, the higher the brand trust, the higher the brand loyalty.

Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pada Aplikasi Tokopedia di Kecamatan Tanjunganom Kabupaten Nganjuk Moh. Fajar Bahari; Rizky Dermawan
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2109

Abstrak Kecanggihan teknologi mendukung masyarakat dalam berbelanja secara online melalui marketplace. Penelitian ini bertujuan guna mengetahui Pengaruh kritik pembeli online dan skor patron atau rating online terhadap pilihan pembelian di aplikasi tokopedia kecamatan tanjungom, Kabupaten Nganjuk. Populasi diambil dari seluruh penduduk di Kecamatan Tanjunganom yaitu sebanyak 82.140 orang yang usianya 15 tahun keatas. Pengambilan sampel menggunakan teknik Simple Random Sampling melalui mengunakan formulasi Slovin, sehingga mengambil sebanyak 100 responden. Data dikumpulkan melalui pembagian kuesioner kepada responden melalui skala interval dengan skala likert dari skor 1 sampai 5. Kemudian data diolah menggunakan teknik analisis data Partial Least Square (PLS) melalui analisis outer dan inner model serta uji hipotesis. Hasil penelitian menunjukan bahwa online customer review dan online customer rating memiliki pengaruh terhadap keputusan pembelian pada marketplace Tokopedia di Kecamatan Tanjunganom, Kabupaten Nganjuk secara signifikan dan positif. Kata Kunci: Keputusan Pembelian; Online Customer Rating; Online Customer Review. Abstract The sophistication of generation supports people in buying on-line through the market. This study aims to decide the impact of online consumer critiques and online consumer ratings on purchasing choices at the tokopedia market in tanjunganom district, nganjuk regency. The populace was taken from the complete populace in tanjunganom district, specifically 82,140 people elderly 15 years and over. Sampling the use of the approach of easy random sampling through the slovin formula, in order to acquire a hundred respondents. Facts was amassed through dispensing questionnaires to respondents through an c programming language scale with a likert scale from a rating of 1 to 5. Then the data was processed the usage of partial least square (pls) facts analysis strategies thru outer and inner model analysis and hypothesis testing. The outcomes show that on-line consumer critiques and on line consumer scores have a big and tremendous have an effect on on buying selections at the tokopedia market in tanjunganom district, nganjuk regency Keywords: Purchase Decision; Online Customer Ratings; Online Customer Reviews

Pengaruh Live Streaming, Content Marketing, dan Online Customer Review Terhadap Keputusan Pembelian pada TikTok Shop di Surabaya Sri Rahmayanti; Rizky Dermawan
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4716

TikTok meluncurkan fitur TikTok Shop agar bisa melanjutkan misinya untuk membahagiakan para penggunanya dengan memberikan kemudahan berbelanja tanpa perlu berpindah aplikasi. Penelitian ini bertujuan untuk mengetahui kontribusi dari live streaming, content marketing, dan online customer review terhadap keputusan pembelian pada TikTok Shop di Surabaya. Penelitian ini memanfaatkan pendekatan kuantitatif dengan populasi adalah pengguna TikTok di Surabaya. Metode penelitian yaitu metode probability sampling yang menentukan sampel dengan teknik purposive sampling. Sampel dipilih sesuai dengan pedoman Ghozali yang menghasilkan sebanyak 112 responden. Dalam menganalis data digunakan metode SEM dengan memanfaatkan alat analisis PLS. Hasil penelitian yang dilakukan menunjukkan bahwa live streaming, content marketing, dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian pada TikTok Shop di Surabaya. Kata Kunci: Content Marketing; Keputusan Pembelian; Live Streaming; Online Customer Review. Abstract TikTok launched the TikTok Shop feature so that it can continue its mission to make its users happy by providing convenience for shopping without the need to switch applications. This study aims to determine the contribution of live streaming, content marketing, and online customer reviews to purchasing decisions at the TikTok Shop in Surabaya. This research utilizes a quantitative approach with a population of TikTok users in Surabaya. The research method is the probability sampling method which determines the sample by purposive sampling technique. The sample was selected according to Ghozali's guidelines which resulted in 112 respondents. In analyzing the data, the SEM method was used by utilizing the PLS analysis tool. The results of the research conducted show that live streaming, content marketing, and online customer reviews have a positive and significant effect on purchasing decisions at the TikTok Shop in Surabaya. Keywords: Content Marketing; Live Streaming; Online Customer Review; Purchasing Decision.

Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian Indah Wardani; Rizky Dermawan
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1357

Instant noodles are one of the fast food that is popular with the public because it has a delicious taste, is practical and quickly served at an economical price. This study aims to examine and determine the effect of brand image, korean wave, fanaticism and brand ambassadors on purchasing decisions of NCT Dream edition of Lemonilo noodles. The research method used is quantitative method. The sampling method used is non-probability sampling with purposive sampling technique. Respondents in this study were 100 consumers of Lemonilo instant noodles fans of NCT Dream who followed the Instagram account @wownctzen.id. The data collection technique used was primary data in the form of a questionnaire with a Likert scale, and secondary data in the form of literature and previous research. The data analysis technique uses SEM-PLS with the help of the smartPLS application. The results of the study show that brand image, Korean wave, fanaticism and brand ambassadors have a positive and significant influence on purchasing decisions for consumers of NCT Dream Lemonilo noodles.

PERAN PEMASARAN DIGITAL DALAM MEMASARKAN PRODUK UMKM TELUR ASIN RAHAYU WILUJENG DI DESA NGLEBAK If’idatur Rosyidah; Rizky Dermawan
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.246

KKN-T Kewirausahaan adalah kegiatan pengabdian masyarakat yang dibentuk oleh Universitas Pembangunan Nasional "Veteran" Jawa Timur untuk menerapkan pengetahuan tentang berbagai topik yang berkaitan dengan kewirausahaan di masyarakat dalam perkuliahan. Kegiatan pengabdian masyarakat ini berlangsung selama tiga bulan dan dilakukan di Desa Nglebak, Kecamatan Bareng, Kabupaten Jombang. Dalam kegiatan ini, Tim KKN-T 06 menggandeng salah satu UMKM yaitu UMKM Telur Asin Rahayu Wilueng. Tim KKN-T 06 mengidentifikasi adanya kendala pemasaran pada UMKM Telur Asin Rahayu Wilueng. Dengan adanya kendala tersebut, Tim KKN-T 06 memberikan solusi agar UMKM Telur Asin Rahayu Wilueng dapat memperluas jangkauan pemasarannya. Metode pelaksanaan yang digunakan pada program ini terdiri dari beberapa tahapan pelaksanaan yaitu survei, observasi dan FGD (Focus Group Discussion). Ketiga tahapan tersebut dilakukan dengan mengumpulkan informasi melalui wawancara dengan pelaku usaha. Setelah berdiskusi dengan pelaku usaha, Tim KKN-T 06 memberikan pengarahan dan pembuatan digital marketing untuk mengatasi kendala dalam bisnis telur asin. Solusi yang diberikan adalah mengganti kemasan produk dengan kemasan mika yang diberi stiker logo dan memberi pengetahuan serta pelatihan pemasaran digital. Dengan demikian, solusi yang diberikan oleh tim KKN-T 06 ini diharapkan dapat memperluas pemasaran Usaha Telur Asin Rahayu Wilujeng.

Sosialisasi Dan Pendampingan UMKM Desa Bareng Kecamatan Bareng Kabupaten Jombang Dalam Pembuatan NIB Dengan Brand Equity Melalui Logo Dan Arah Panah Ellisa Adelia; Rizky Dermawan
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1817

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

Pengaruh Pemasaran dan FoMo: Sebuah Studi tentang Bagaimana Pengaruh Influencer Mempengaruhi Keputusan Pembelian Labubu Melalui FoMo pada Kalangan Gen Z di Surabaya Revalya Rachminda; Rizky Dermawan; Ratih Mukti Azhar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8211

This study explores the interconnections among influencer marketing, FoMo, and purchase decisions, focusing on Gen Z consumers in Surabaya. This study examines the direct effect of influencer marketing on the online purchasing decisions of Labubu and explores the mediating role of FOMO in this relationship. The research method used is quantitative. The sampling technique employed is non-probability sampling with purposive sampling and tested using the SmartPLS application with PLS-based SEM method. The findings reveal that influencer marketing has a positive and significant effect on purchase decisions. Additionally, FoMO is identified as a crucial mediating variable that strengthens the impact of influencer marketing on purchase decisions. This study contributes to the understanding of consumer behavior by highlighting the mediating role of FoMO in the relationship between influencer marketing and online purchase decisions. This is done through their marketing strategies by leveraging influencer marketing combined with psychological triggers, namely FoMO, which effectively influence and enhance purchase decisions among consumers, especially Generation Z. This suggests that marketing strategies through influencers can enhance FOMO behavior among Gen Z consumers, thereby encouraging them to make online purchases.

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