Perencanaan Dan Pengembangan Bisnis Dalam Era Transformasi Digital

Bimo Dwi Pasa (UPN Veteran Jawa Timur)
Farrel Apta Kassuma Putra (UPN Veteran Jawa Timur)
Naufal Arsyad (UPN Veteran Jawa Timur)
Maharani Ikaningtyas (UPN Veteran Jawa Timur)
Rusdi Hidayat (UPN Veteran Jawa Timur)

Jurnal Manajemen Kreatif dan Inovasi
Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi

In the midst of the rapid flow of globalization, there is one sector that continues to follow the flow, namely the economic sector. Economic development that expands into a global scale is directly under the development of digital technology which directly impacts changes in business implementation, the company's ability to improve the quality of performance, and encourage company performance in innovating in business, the method used by the author is descriptive with qualitative techniques.