Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia

PENGARUH KUALITAS LAYANAN LAKU PANDAI (BRILINK) TERHADAP KEPUASAN NASABAH DALAM BERTRANSAKSI KEUANGAN

Dila Damayanti (Unknown)
Nurseto Purnomo Putro (Unknown)
Selamat Riauwanto (Unknown)

Article Info

Publish Date
30 Jun 2022

Abstract

This study aims to determine the effect of tangible, reliability, responsiveness, empathy and Assurance on customer satisfaction in financial transactions in the Bantul area. The population in this study were BRI Bank customers, with 90 respondents as samples. The sampling technique used purposive sampling technique with the criteria of BRI Bank customers in the Bantul Regency area and BRI Bank customers in the Bantul Regency area who used the I Smart BRILink service. The data analysis technique used in this research is multiple linear regression analysis. The results of this study show that tangible has no effect on customer satisfaction, reliability has no effect on customer satisfaction, responsiveness has a positive effect on customer satisfaction, empathy has a positive effect on customer satisfaction, and assurance has no effect on customer satisfaction.

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Journal Info
Jurnal Riset Akuntansi dan Bisnis Indonesia
Website

Abbrev

jrabi

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus & Scope Jurnal Riset Akuntansi dan Bisnis Indonesia Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people ...