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Kajian Karakteristik Finansial Pkl Malioboro Dengan Analisis Cluster Damayanti, Dila; Asteria, Beta
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.654 KB) | DOI: 10.32477/jrm.v2i2.168

Abstract

This study uses primary data which includes the identity of the industry, capital aspects, liquidity aspects, leverage aspect, profitability aspect, and other supporting aspects. The primary data is obtained through filling the questionnaire by respondents with the population of the entire population of Malioboro street vendors or census sampling with consideration that Malioboro street vendors are not so many (limited). Financial condition can be seen from various aspect, including liquidity aspect, leverage aspect and profitability aspect. As for knowing the financial characteristics possessed by each Malioboro street vendors,it is necessary to classify Malioboro street vendors based on financial characteristics that can be done by using a clustering method. In the clustering stage, groups each of which member has similar or identical financial characteristics will be obtained. These characteristics are utilized as the basis for determining financial strategies by using SWOT analysis which can be developed for each cluster of Malioboro street vendors. Based on the clustering, two categories of cluster Malioboro street vendors are obtained, namely Weak Financial Cluster and Strong Financial Cluster. Based on the financial characteristics of each cluster, several strategies related to financial strengthening Malioboro street vendors can be recommended. Strategies that can be developed for Strong Financial Cluster is optimal cash strategy and capital formation strategy.Key words: Street vendors, financial characteristics, cluster, SWOT
Analisis Kualitas Layanan Jasa Transportasi Online (Studi Pada Pengguna Gojek Di Daerah Istimewa Yogyakarta) Damayanti, Dila; Maharani, Maharani
Kajian Ekonomi dan Bisnis Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.72

Abstract

The very rapid development of technology has made internet users increase, thus inviting the presence of online transportation. Gojek is an online transportation service business that is growing rapidly at this time. As one of the most trusted online transportation services, Gojek must have an effective and innovative strategy to get and retain its customers. This study aims to determine how the quality of Gojek’s online transportation services on customer satisfaction (a study of Gojek users in the Yogyakarta Special Region). Researchers used 80 respondents as samples in the study who were customers of Gojek online transportation in the Umbulharjo district of Yogyakarta City. The problems raised in this study were (1) identifying customer characteristics, (2) analyzing the level of interest and customer satisfaction. The data analysis used is descriptive analysis, Importance Performance Analysis (IPA). The results of the Importance Performance Analysis (IPA), there are several variables of the quality of Gojek online transportation services in quadrant II with an average IKP value of 68.25%. This means that users of the Gojek online transportation service in Umbulharjo District, Yogyakarta Province are quite satisfied with the performance of Gojek company drivers.
KAJIAN KARAKTERISTIK FINANSIAL PKL MALIOBORO DENGAN ANALISIS CLUSTER Dila Damayanti; Beta Asteria
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 2 No 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses primary data which includes the identity of the industry, capital aspects, liquidity aspects, leverage aspect, profitability aspect, and other supporting aspects. The primary data is obtained through filling the questionnaire by respondents with the population of the entire population of Malioboro street vendors or census sampling with consideration that Malioboro street vendors are not so many (limited). Financial condition can be seen from various aspect, including liquidity aspect, leverage aspect and profitability aspect. As for knowing the financial characteristics possessed by each Malioboro street vendors,it is necessary to classify Malioboro street vendors based on financial characteristics that can be done by using a clustering method. In the clustering stage, groups each of which member has similar or identical financial characteristics will be obtained. These characteristics are utilized as the basis for determining financial strategies by using SWOT analysis which can be developed for each cluster of Malioboro street vendors. Based on the clustering, two categories of cluster Malioboro street vendors are obtained, namely Weak Financial Cluster and Strong Financial Cluster. Based on the financial characteristics of each cluster, several strategies related to financial strengthening Malioboro street vendors can be recommended. Strategies that can be developed for Strong Financial Cluster is optimal cash strategy and capital formation strategy.
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA Dila Damayanti; Gede Elvin Febri Sudarmanto
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 8 No 2 (2021): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v8i2.271

Abstract

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 < 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 < 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 < 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 < 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 < 0.05), meaning company loyalty has a significant influence on purchasing decisions.
ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN Paramita Paramita; Dila Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 1 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.159 KB) | DOI: 10.32477/jkb.v27i1.85

Abstract

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect onpurchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchasedecision (Y).
Analisis Kualitas Layanan Jasa Transportasi Online (Studi Pada Pengguna Gojek Di Daerah Istimewa Yogyakarta) Dila Damayanti; Maharani Maharani
HOME Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.72

Abstract

The very rapid development of technology has made internet users increase, thus inviting the presence of online transportation. Gojek is an online transportation service business that is growing rapidly at this time. As one of the most trusted online transportation services, Gojek must have an effective and innovative strategy to get and retain its customers. This study aims to determine how the quality of Gojek’s online transportation services on customer satisfaction (a study of Gojek users in the Yogyakarta Special Region). Researchers used 80 respondents as samples in the study who were customers of Gojek online transportation in the Umbulharjo district of Yogyakarta City. The problems raised in this study were (1) identifying customer characteristics, (2) analyzing the level of interest and customer satisfaction. The data analysis used is descriptive analysis, Importance Performance Analysis (IPA). The results of the Importance Performance Analysis (IPA), there are several variables of the quality of Gojek online transportation services in quadrant II with an average IKP value of 68.25%. This means that users of the Gojek online transportation service in Umbulharjo District, Yogyakarta Province are quite satisfied with the performance of Gojek company drivers.
PERAN LEMBAGA KEUANGAN MIKRO TERHADAP EKSISTENSI USAHA MIKRO (STUDI PADA NASABAH PD BPR BANK SLEMAN) Dila Damayanti
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 5, No 2 (2019): DESEMBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/maker.v5i2.123

Abstract

PENGARUH PENGEMBANGAN KARIR, MOTIVASI KERJA, DISIPLIN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN Dila Damayanti; Muhammad Awal Satrio Nugroho; Shafira Salsabila
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.459

Abstract

Human resource is very important in a company. The reason for this examination is to examine the impact of profession improvement, work inspiration, work discipline, and authoritative obligation to worker execution. This exploration was led in Koperasi Simpan Pinjam Nasari Yogyakarta. This exploration utilizes a quantitative methodology. The quantity of tests utilized upwards of 32 workers, by the strategy for immersed examining (evaluation). The outcomes showed that the incomplete advancement of the Career and discipline makes a positive difference and critical on representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. In the interim, motivation and Organizational Commitment significantly affects representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. All the while Career development, Motivation, work discipline, and Organizational Commitment influence the Performance.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN DI BANTUL Ariska Diyaastuty; Dila Damayanti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 2 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.144 KB) | DOI: 10.32477/jrabi.v1i2.370

Abstract

This study is aimed to analyze the effect of product, price, place and promotion of the decision of buying a house in the Residence of Pondok Permai Giwangan. This research is a quantitative research that use interview and survey method. The data collection method is done by filling out questionnaires with 45 people respondent. The data analysis techniques of the research use validity test, reliability test, multiple regression analysis, partial test (t test), and simultaneous test (f test) using SPSS 22.0 software. The result of the data in t test indicate that product is the most dominant variable with t value count 4,722 > t table 2,021 and f test count equal to 27,992 > f table 2,60 with significance value 0,000 < 0,05, thus, Ho is rejected and Ha is accepted because the significance value of F test is indicated less than 5%. Therefore, it can be concluded that all independent variables in this study simultaneously affect the decision of buying a house in the residence of Pondok Permai Giwangan.
PENGARUH ELECTRONIC SERVICE QUALITY (E-SERVQUAL) DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN ONLINE PENGGUNA SHOPEE Dila Damayanti; Sigit Dwi Putro
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 1 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.362 KB) | DOI: 10.32477/jrabi.v2i1.432

Abstract

This study aims to determine the effect of e-Service Quality and e-Word of Mouth on online purchasing decisions. The variables used in this study are independent variables consisting of e-Service Quality and e-Word of Mouth, while the dependent variable in this study is Online Purchase Decision. The type of research used is descriptive quantitative. The sampling method used in this research is purposive sampling. Data were collected using a questionnaire instrument with a Likert scale. The analytical tool in this study uses Multiple Linear Regression with the help of SPSS software. The results of the t-test indicate that the X1 (electronic service quality) variable has a significance value of 0.000 <0.05, this means that the influence of electronic service quality on purchasing decisions at Shopee is significant. While Variable X2 (electronic word of mouth) has a significance value of 0.704 > 0.05, this means that the effect of electronic word of mouth on purchasing decisions at Shopee is not significant. The results of the F test show a significant value of 0.000 or the significance value of the F test is less than 0.05. This means that the third hypothesis is accepted, variables X1 (electronic service quality) and X2 (electronic word of mouth) simultaneously have a significant effect on Variable Y (purchasing decisions).
Co-Authors Afifa, Rachmawati Ayu Agusti, Ninda Putri Zulekha Sapta Aisyah Indah Irmaya Aisyiyah, Ellya Alkindi, Muhammad Dahlan Andre Bayu Pamungkas Anggara, Norma Anindya, Vanisa Rahma Arifin, Ramadhan Ariska Diyaastuty Assery, Syeh Astuti, Desti Mega Aurellia Augusta Damayanti Beta Asteria Betti Ratna Sari Candra Vionela Merdiana Damayanti, Aurellia Augusta Daningrum, Etika Desfia Eka Putri Dian Ramadha Dian Tiara Rezalti Dyah Ari Susanti Eka Ambara Elisya Octavia Gede Elvin Febri Sudarmanto Indrayani, Reny Uly Ivana Tita Dianamurti Khasanah, Aprilia Uswatun Kundala, Manendha Maganitri Lia Narisha N Maharani Maharani Maharani Maharani, Maharani Mahsun, Mohammad Martanto, Eko Muhammad Afif Muhammad Awal Satrio Nugroho Nisa, Ainun Nugroho, Muhamad Awal Satrio Nurhasanah, Annisa Nurseto Purnomo Putro Nurwahyudi , M. Robi Octaviani, Anggi Paramita Paramita Paramita, Paramita Prakosa Wibawa Prastiwi, Mia Indah Primeri, Novem Gardenia Ninik Puspa Indah Ridha Asmara, Cahyani Puspita, Annisa Johan Rahayuningsih, Dewi Arum Riska Purwanti Purwanti Samboga, Rakha Sariyani, Sariyani Selamat Riauwanto Shafira Salsabila Sigit Dwi Putro Sudarmanto, Gede Elvin Febri Sulalatul Mawaddah Syamsul Ma’arif Tamim , Sephana Fhita Roza Tjahjono, Achmad Tzalinggar, Ayudyasiwi Upik Krisnawati Verliana Setyaningrum Vivilia Astuti Wahyu Purwanto Wahyuningsih, Istiana Widiasari, Arifa Widiya, Erlani Winartanti, Hasti Wirdia Ningsih Yuliana Anisa Putri Yunita Fitri Wahyuningtyas Yunita, Lia Ziun, Muchammad Tahtoch