STRATEGI PENINGKATAN KUALITAS PRODUK PERUSAHAAN BATIK: Studi Kasus Perusahaan Batik Nilo

Suhartono Suhartono (STIE Widya Wiwaha Yogyakarta)
Fajar Prasetiyo (STIE Widya Wiwaha Yogyakarta)

Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 2 No 3 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia

Batik Nilo is a company engaged in the batik industry. The purpose of this research is to formulate the right strategy to be applied to the company. Data collection techniques used are observation, documentation, and interviews. Data analysis technique using IE matrix and SWOT matrix. The strategy obtained to determine the strategy to improve product quality, the results in Quadrant 1 are to support the aggressive Growth Oriented Strategy with the following strength and opportunity points: continue to increase the variety of motifs, maintain and improve the quality of natural coloring, and use quality raw materials.