Jurnal Inovasi Komunikasi
Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)

Pengaruh Pesan Iklan di Instagram terhadap Sikap Followers pada Produk

Renita Kurnia (Unknown)

Article Info

Publish Date
10 Oct 2024

Abstract

The diversity of sandals is inseparable from fashion trends in the past. Blues Sandals, as one of Bandung's local fashion brands, uses Instagram to market its products through advertising activities. The purpose of this study is to determine the effect of advertising messages on Instagram on followers' attitudes towards products. The theory used is cognitive response theory. This study uses an explanatory method with simple random sampling technique. Questionnaires will be distributed to 98 respondents. The results of the questionnaire analysis using simple linear regression show that there is an influence of advertising messages on Instagram on followers' attitudes towards the product.

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Journal Info
Jurnal Inovasi Komunikasi
Website

Abbrev

JIKOM

Publisher

Universitas Islam Bandung

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be ...