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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6892
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Jurnal Inovasi Komunikasi
Published by Universitas Islam Bandung
ISSN : -     EISSN : 30309247     DOI : 10.29313/jikom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Inovasi Komunikasi publishes academic research articles on theoretical and applied studies and focuses on Health Communication, Education Communication, Business Communication, and Politics Communication. This journal is published by UNISBA Press. Articles submitted to this journal will be processed online and using a double-blind review by at least two reviewers.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 28 Documents
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Hubungan Adversity Quotient dalam Komunikasi Organisasi dengan Motivasi Kerja Karyawan Endrian Kurniadi
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2619

Abstract

Abstract. The quantitative research backgrounded from government strategy related to holdingisasi. Researcher has interest to measuring the depth of adversity level employees, especially comparing between the leadership ranks and staff rank. The theory used in this research is the Adversity Quotient theory that proposed by Stoltz, and has been modified with self-concept heory and organizational communication theory to be adapted to the needs of the research and Work Motivation theory proposed by Keith & Newstroom. This study will examine the correlation of four subvariable Adversity with four subvariable Motivation, and then it will resulted in sixteen minor hypotheses and one major hypothesis. results of more specific research about the correlation of each subvariable, there are that can be applied to the population and there are only valid for the sample. There is a gap large enough for AQ value between the positions of leaders and positions of staff. Where the value of the correlation coefficient leader who is always in the same direction (the greater AQ the greater the motivation), is inversely proportional to the value of the correlation coefficient belong to staff
Corporate Identity Sygma Creative Media Corporation Yadi Setiadi
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2620

Abstract

Abstract. Corporate identity is the important element for a company, because identity is an external display of the company that will first be seen by the public, so that a company will be judged well or not very dependent on the identity displayed. This research was conducted to determine the motivating factors of change in Corporate Identity at PT Sygma Creative Media Corporation, what elements of identity have changed the objectives to be achieved and what strategies are used in communicating a new identity to the public. The theory used in this research is organizational culture of using qualitative research methods with a case study approach. The research findings show that the reason that drives the change in corporate identity at PT Sygma Creative Media Corporation is the decline in company turnover, market changes, the rapid development of the digital era, as well as changes in business orientation from publishing to creative companies. The reasons for some elements of corporate identity such as names, logos, buildings, services, work culture and others underwent changes due to better adjust to the character and creative culture. This is, in an effort to achieve the desired goals such as survival, rebranding, increased turnover and business expansion. Despite various internal and external challenges, but with the communication strategy adopted, Sygma new corporate identity has succeeded in bringing Sygma back from adversity. Abstrak. Corporate identity merupakan salah satu elemen penting bagi sebuah perusahaan, sebab identitas merupakan tampilan jati diri sebuah perusahaan yang pertama kali akan dilihat oleh khayalak, sehingga sebuah perusahaan akan dinilai baik atau tidak sangat bergantung pada identitas yang ditampilkan. Penelitian ini dilakukan untuk mengetahui faktor-faktor pendorong terjadinya perubahan Corporate Identity pada PT Sygma Creative Media Corporation, elemen identias apa saja yang mengalami perubahan, tujuan yang ingin dicapai dan strategi apa saja yang digunakan dalam mengomunikasikan identitas yang baru kepada khalayak. Teori yang digunakan dalam penelitian ini adalah budaya organisasi dengan menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Hasil temuan penelitian menunjukkan bahwa alasan yang mendorong perubahan corporate identity pada PT Sygma Creative Media Corporation adalah adanya penurunan omset perusahaan, perubahan pasar, pesatnya perkembangan era digital, serta perubahan orientasi bisnis dari publishing menjadi perusahaan kreatif. Adapun alasan beberapa elemen corporate identity seperti nama, logo, bangunan, pelayanan, budaya kerja dan lainnya mengalami perubahan karena untuk lebih menyesuaikan dengan dengan karakter dan budaya kreatif. Hal ini, sebagai upaya untuk mencapai tujuan yang dinginkan seperti survive, rebranding, peningkatan omset dan ekspansi bisnis. Walaupun beragam tantangan yang baik internal maupun eksternal, berkat strategi komunikasi yang diterapkan, corporate identity yang baru Sygma CMC telah berhasil membawa Sygma bangkit dari keterpurukan.
Komunikasi Pemasaran Terpadu dalam Membidik Pasar Pembaca Muda Gina Faleri Efendi
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2622

Abstract

Abstract. Daily mail of Kedaulatan Rakyat (KR) is the oldest local daily mail in Yogyakarta. The stigma of society has assumes that daily mail is far from daily modern and less update so it’s just read by older people. In addition, the interest of reading daily mail of the young generation has begun to decline. To change the stigma of the community and increase the reading interest, The daily of KR provides space for young readers by creating a rubric devoted to the young generation with Kaca rubric and Swara Kampus rubric. This study head for to determine integrated marketing communication daily mail of KR in targeting the reader market in expanding the young reader market. This research uses qualitative research methods with descriptive case study approach through data collection techniques to obtain data in depth. The result of this research is daily mail of KR has not been able to expand the young reader market as significantly, because the digital media is more powerful than newspaper, but through Kaca and Swara Kampus rubrics have been quite successful in increasing the reading interest of the young generation and construct that daily mail of KR is one of the reference newspapers that worth reading by young people in Yogyakarta.
Komunikasi Organisasi dalam Kaderisasi di Partai Politik DPD Gerindra Kota Bandung Indra Gumbira Rukmana
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2623

Abstract

Abstract. Organizational communication is very important for the sustainability of the organization, one of which is in a political organization, namely the Gerindra Political Party. In maintaining the existence of the party, Gerindra parties carry out regeneration because this is the core of the continuation of the organizational struggle. This study aims to determine the process of regeneration of the Gerindra Political Party in Bandung. This is to find out the training carried out in maintaining the solidity of cadres. To find out the party cadres carried by the Gerindra Political Party in the election are from honorary members. In conducting the research, the writer used a qualitative method with the Single Level Case Study approach and the Constructivism paradigm. The data collection techniques used were direct observation, in-depth interviews, literature study and online search, and documentation study. The results and conclusions of the author in the study were the process of regeneration carried out by the Gerindra party including regeneration which was carried out structurally, non-structurally, and through party wings. Coaching is carried out by strengthening cadres who occupy top management in the management and legislative candidates or legislative members as well as executive / executive candidates and there is the formation of small group tutorials. Gerindra party cadres who are nominated from honorary cadres are not necessarily promoted, but there is a reference to nominate candidates not only as a result of internal party selection but seeing the electability and popularity of these candidates to help raise the popularity and electability of the party. Abstrak. Komunikasi organisasi sangat penting bagi keberlangsungan organisasi, salah satunya di organisasi politik yaitu Partai Politik Gerindra. Dalam menjaga eksistensi partai, partai gerindra melakukan kaderisasi karena hal ini merupakan inti dari kelanjutan perjuangan organisasi. Penelitian ini bertujuan Untuk mengetahui proses kaderisasi Partai Politik Gerindra Kota Bandung. Untuk mengetahui pembinaan yang dilakukan dalam menjaga soliditas kader. Untuk mengetahui kader partai yang diusung Partai Politik Gerindra dalam pemilu berasal dari anggota kehormatan. Dalam melakukan penelitian penulis menggunakan metode kualitatif dengan pendekatan Studi Kasus Single Level dan paradigma Konstruktivisme. Teknik pengumpulan data yang digunakan yaitu Obeservasi langsung, Wawancara Mendalam, Studi Pustaka dan Penelusuran Online, serta Studi Dokumentasi. Hasil dan kesimpulan Penulis dalam Penelitian adalah proses kaderisasi yang dilakukan partai Gerindra meliputi kaderisasi yang dilakukan secara struktural, secara non struktural, dan melalui sayap-sayap partai. Pembinaan yang dilakukan dengan adanya pemantapan yang dilakukan untuk kader yang menempati top manajemen di kepengurusan dan calon legislatif atau anggota legislatif maupun calon eksekutif/eksekutif dan ada pembentukan tutorial kelompok kecil. Kader partai Gerindra yang diusung berasal dari kader kehormatan tidak serta merta diusung tetapi ada acuan untuk mengusung calon tidak hanya hasil dari seleksi internal partai tetapi melihat elektabilitas dan popularitas calon tersebut untuk membantu mengangkat popularitas dan elektabilitas partai.
Strategi Komunikasi Bisnis di Saung Angklung Udjo Wulandari Kusumawaty
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2624

Abstract

Abstract. Research Business Communication Strategy Saung Angklung Udjo raises the uniqueness of business communication by maintaining the culture that is owned by Sundanese culture. The culture that is the basis of business communication is derived from a love of Sundanese culture, experience in producing quality work, regeneration, preparation of communication planning based on Google trends analysis, planning of short-term communication focused on optimizing information content and using web conversion, while long-term focus on building communication with external parties. The internal communication strategy focuses on creativity and innovation which is the power to introduce angklung, accept criticism, and apply parenting. The external business communication strategy consists of joining promotions, becoming a tourist destination, cooperating, strengthening brand associations, flexibly utilizing data, introducing angklung through the internet and conventional, quickly handling complaints, sharing systems that simultaneously strengthen the community economy.  
Produksi Pesan Publisitas Workshop Pesantren Kilat Copywriting pada Telegram Luthfi Apriliasari; Neni Yulianita; Maman Suherman
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2625

Abstract

Abstract: The Copywriting Flash Islamic Boarding School Workshop is a training in the field of copywriting which is held online via telegram. The purpose of holding this workshop is especially for SMEs to be able to make good communication for the business/brand they manage. The implementation of this workshop has been held stepping on the 6th series. In promotional activities using publicity, one of the messages using storytelling. In the marketing approach, storytelling is unique because it can give birth to the human spirit. The product is no longer something tangible that is being sold, but a story in it. Brands are packaged and immersed to become an integral part of such an interesting story. So the purpose of this study is to find out the process of producing publicity messages from the Copywriting Islamic Boarding School Workshop on Telegram using storytelling. To analyze these problems, the researcher used a case study as a scalpel. Then this phenomenon is photographed through the lens of message design logic theory and narrative paradigm theory. This research method uses a constructivist paradigm and a qualitative research approach. The results of this study indicate that the publicity message produced at the initial stage is the introduction of the target audience and the brand as the key. The preparation of this publicity message is informative and persuasive which is implemented into storytelling. The use of storytelling in fact gave birth to several impacts such as the physical impact, the human spirit impact and the emotional impact Abstrak: Workshop Pesantren Kilat Copywriting ialah sebuah pelatihan dalam bidang ilmu copywriting yang diselenggarakan secara online melalui telegram. Tujuan digelarnya workshop ini khususnya bagi para UKM agar mampu membuat komunikasi yang baik untuk bisnis/brand yang dikelolanya. Penyelenggaraan workshop ini telah digelar menginjak seri ke-6. Pada aktivitas promosinya menggunakan publisitas yang salah satu pesannya menggunakan storytelling. Pada pendekatan pemasaran, storytelling menjadi unik karena mampu melahirkan sisi human spirit. Produk bukan lagi sesuatu yang tangible yang dijual, melainkan sebuah cerita di dalamnya. Brand dikemas dan dibenamkan menjadi bagian integral cerita yang begitu menarik. Maka tujuan dari penelitian ini adalah untuk mengetahui proses produksi pesan publisitas Workshop Pesantren Kilat Copywriting Pada Telegram menggunakan storytelling. Untuk menganalisa permasalahan tersebut maka peneliti menggunakan studi kasus sebagai pisau bedahnya. Kemudian fenomena tersebut dipotret dengan kacamata teori logika desain pesan dan teori paradigma naratif. Metode penelitian ini menggunakan paradigma konstruktivistik dan pendekatan penelitian kualitatif. Hasil penelitian ini menunjukan bahwasannya pesan publisitas diproduksi pada tahap mulanya ialah pengenalan khalayak sasaran dan brand sebagai kuncinya. Penyusunan pesan publisititas ini bersifat informatif dan persuasif yang diimplementasikan ke dalam storytelling. Penggunaan storytelling ini nyatanya melahirkan beberapa dampak seperti the physical impact, the human spirit impact dan the emotional impact
Implementasi Brand Placement melalui Media Film Anisa Nur
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2627

Abstract

Abstract. The study entitled Implementation of Brand Image Through Movie Media: Semiotic Analysis Concerning to Brand BMW in Movie Mission: Impossible –Rogue Nation. This study aims to see the implementation of brand image through the medium of movie Mission: Impossible –Rogue Nation. The analytic process were using a model of Roland Barthes. The data were obtained from the movie Mission: Impossible –Rogue Nation produced by Paramount Pictures, Hollywood,United States. The Object of this study focused on the visual aspects of the movie Mission: Impossible –Rogue Nation. From these aspects it was concluded that BMW car has a high speed car image, capable of agile maneuver, reliable, high-tech, safe for the occupants, and also has the upper middle market. Researcher concluded that the movie Mission: Impossible –Rogue Nation successfully implemented the brand image of BMW
Penyajian Pesan Iklan Wedding Syar’i di Instagram Mochamad Rizal Santoso; Anne Ratnasari; Yusuf Hamdan
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2632

Abstract

ABSTRACT: This research is entitled Presentation of Wedding Syar'i Advertising Messages on Instagram (a case study on the wedding service provider account @Azzahra.wo). The focus of research on, "How to display Wedding Syar'i Azzahra advertisements on Instagram on the @Azzahra.wo account", which aims to find out: 1). How to order advertisements on Wedding Syar'i Azzahra on Instagram? 2). How is the management of Instagram features at the Azzahra Syar'i Wedding? 3). Why did Azzahra's Wedding Organizer choose the Syar'i concept as the identity of the wedding service provider? The research method used in this research is qualitative with a case study approach and the paradigm used is the constructivism paradigm. The research was conducted using the observation method and field interviews. Research results obtained 1). Message Ad Azzahra :Conveying information about pre- and post-marriage with the procedures taught in the hadiths, the opinions of the scholars and the Koran, as well as the information conveyed following the times/trends on Instagram. 2). Management of Intsagram features at Azzahra's Syar'i Wedding: Azzahra formed 2 programs to manage his features, namely the Ads Program (a form of managing paid features on the Instagram service) and the Organic Program (a form of managing unpaid features on the Instagram service) 3). Azzahra's wedding organizer chose the Syar'i concept as the identity of the wedding service provider: Azzahra wanted a different concept because the syar'i/islamic concept is relatively rarely found in wedding service providers in general, Azzahra wanted to show the syar'i concept with a modern nuance, and Azzahra's event for business and preaching. ABSTRAK: Penelitian ini berjudul Penyajian Pesan Iklan Wedding Syar’i di Instagram (studi kasus pada akun Penydia Jasa pernikahan @Azzahra.wo). Fokus penelitian mengenai, “Bagaimana penyajian iklan Wedding Syar’i Azzahra di Instagram pada akun @Azzahra.wo”, yang bertujuan untuk mengetahui: 1). Bagaimana pesan iklan pada Wedding Syar’i Azzahra di Instagram? 2).Bagaimana pengelolaan fitur Instagram pada Wedding Syar’i Azzahra? 3). Mengapa Wedding Organizer Azzahra memilih konsep Syar’i sebagai identitas penyedia jasa pernikahan? Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan Studi Kasus dan Paradigma yang digunakan adalah paradigma Konstruktivisme. Penelitian dilakukan dengan metode Observasi dan dan juga wawancara dilapangan. Hasil penelitian yang di dapatkan 1). Pesan Iklan Azzahra :Menyampaikan informasi mengenai pra dan pasca pernikahan dengan tata cara yang diajarkan pada hadist-hadist, pendapat para ulama dan Al-Qur’an, serta informasi yang disampaikan mengikuti perkembangan zaman/tren di Instagram. 2). Pengelolaan fitur Intsagram pada Wedding Syar’i Azzahra: Azzahra membentuk 2 program untuk mengelola fiturnya yaitu Program Ads (bentuk pengelolaan fitur berbayar pada layanan Instagram) dan Program Organik (bentuk pengelolaan fitur tidak berbayar pada layanan Instagram) 3). Wedding Organizer Azzahra memilih konsep Syar’i sebagai identitas penyedia jasa pernikahan: Azzahra menginginkan konsep yang berbeda karena konsep syar’i/islamic terbilang jarang ditemukan pada penyedia jasa pernikahan pada umumnya, Azzahra berkeinginan menunjukkan konsep syar’i yang bernuansa modern, dan ajang Azzahra untuk berbisnis serta berdakwah.
Membangun Komunikasi Ayah dan Anak Melalui Aktivitas di Rumah Dinar Nur Inten
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3411

Abstract

 Fathers have an important position in supporting children's growth, development and education. But sometimes the role of fathers is ignored by some people, even though through the father figure the child will find the basics and figures and role models for his life. The purpose of this study is to find out how fathers build communication with children to foster harmony and close relationships between fathers and children. The method used is through literature study, namely the author examines and collects various sources related to father-child communication and then analyzes and describes them. The results of the study state that communication between fathers and children can be built through daily activities that fathers do while at home. And these activities can not only strengthen the relationship between father and child but can also help optimize child development.
Nilai-Nilai Kearifan Lokal Tradisi Sedekah Bumi: Studi Naratif di Desa Sirnabaya Kabupaten Ciamis Dudi Badruzaman; Qomar Abdurrahman
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3467

Abstract

Kearifan local dalam perkembangan zaman yang penuh modernisasi dan serba digital, menuntut perubahan social masyarakat suatu daerah. Tradisi sedekah bumi merupakan suatu media internalisasi nilai-nilai kearifan local yang saat ini mulai bergeser seiring dengan perkembangan dunia serba digital yang efeknya sangat terasa di masyarakat. Tulisan ini bertujuan untuk mendiskripsikan nilai-nilai keislaman dan kearifan local masyarakat dalam tradisi sedekah bumi di Desa Sirnabaya Kecamatan Rajadesa Kabupaten Ciamis Jawa Barat. Metode penelitian menggunakan pendekatan fenomologi yang dilakukan di Desa Sirnabaya Kecamatan Rajadesa Kabupaten Ciamis Jawa Barat dengan subjek penelitian dari kepala desa, tokoh agama, tokoh adat dan masyarakat di Desa Sirnabaya. Adapun pengumpulan data dilakukan dengan cara wawancara, observasi dan berbagai studi dokumentasi. Uji keabsahan data menggunakan triagulasi sumber. Dan di analisis menggunakan Teori Konstruksi Sosial Petter L. Berger dan Thomas Luckman. Hasil penelitian menunjukkan bahwa tradisi sedekah bumi di Desa Cikedung masih terjaga dengan semangat gotong royong sesuai teori kontruksi social yang mengedepankan pendekatan 3 (tiga) momen yang saling simultan yaitu internalisasi, objektifikasi dan ekternalisasi. Dan proses internalisasi nilai-nilai kearifan local tersebut terdapat akuturasi budaya dan Islam.

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