Innovation, Technology, and Entrepreneurship Journal
Vol 1 No 1 (2024)

Revolutionizing MSMEs: The Impact of Mobile Payment Readiness through TOE Framework

Aprisca, Devtania Putri (Unknown)
Aligarh, Frank (Unknown)



Article Info

Publish Date
27 Feb 2024

Abstract

This study seeks to examine the influence of the Technology, Organization, and Environment (TOE) Framework on the adoption of mobile payments and its consequential impact on firm performance. Employing a purposive sampling technique, data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). Questionnaires served as the primary data collection method and were distributed among 202 micro, small, and medium enterprises (MSMEs) in Surakarta City. The results underscore that TOE Framework factors, encompassing relative advantage, compatibility, innovativeness, and competitive pressure, wield a positive and significant influence on the adoption of mobile payments. Nevertheless, mobile payment knowledge and external support were found to have no substantial effect on mobile payment adoption. Notably, the study establishes a positive and significant relationship between mobile payment adoption and firm performance. These findings contribute valuable insights for businesses aiming to leverage mobile payment technologies to enhance overall performance in the contemporary business landscape.

Copyrights © 2024






Journal Info

Abbrev

ITEJ

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Engineering Social Sciences

Description

Aims By adopting a multidisciplinary perspective on innovation, Technology and Entrepreneurship Journal (ITEJ) bridges the gap between scientific research, policy-making and practice by providing a platform for visionary and pioneering research and thought leadership enabling the understanding of ...