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Nia Kurniati Bachtiar
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Kampus 1, Universitas Muhammadiyah Magelang, Jl. Tidar No.21, Magersari, Kec. Magelang Sel., Kota Magelang, Jawa Tengah 59214
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INDONESIA
Innovation, Technology, and Entrepreneurship Journal
Published by Universitas Muhammadiyah Magelang
ISSN : -     EISSN : 30466830     DOI : 10.31603/itej
Core Subject : Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Engineering Social Sciences
Aims By adopting a multidisciplinary perspective on innovation, Technology and Entrepreneurship Journal (ITEJ) bridges the gap between scientific research, policy-making and practice by providing a platform for visionary and pioneering research and thought leadership enabling the understanding of innovation, technology and entrepreneurship and the appreciation of its implications. Scope 1. Innovation (including but not limited to: open innovation, innovation adoption and diffusion, organizational behavior and innovation, creativity, improvisation, and individual innovation, innovation in teams and groups, institutional and social innovation, consequences of innovation, critical approaches to innovation or innovation alliances and networks) in relation to knowledge, and vice versa. 2. New practical models and paradigms for understanding and fostering innovation and technology related to business survival/growth and sustainability. 3. In economic development, entrepreneurship studies include characteristics, motivation, business financing, and business strategy. 4. New business creation, incubators, networks, technology parks, etc 5. Technological/organizational innovation 6. Technopreneurship, licensing/franchising 7. Marketing of innovations by entrepreneurs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
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Revolutionizing MSMEs: The Impact of Mobile Payment Readiness through TOE Framework Aprisca, Devtania Putri; Aligarh, Frank
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10657

Abstract

This study seeks to examine the influence of the Technology, Organization, and Environment (TOE) Framework on the adoption of mobile payments and its consequential impact on firm performance. Employing a purposive sampling technique, data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). Questionnaires served as the primary data collection method and were distributed among 202 micro, small, and medium enterprises (MSMEs) in Surakarta City. The results underscore that TOE Framework factors, encompassing relative advantage, compatibility, innovativeness, and competitive pressure, wield a positive and significant influence on the adoption of mobile payments. Nevertheless, mobile payment knowledge and external support were found to have no substantial effect on mobile payment adoption. Notably, the study establishes a positive and significant relationship between mobile payment adoption and firm performance. These findings contribute valuable insights for businesses aiming to leverage mobile payment technologies to enhance overall performance in the contemporary business landscape.
Design of Arduino-based LPG Gas Leak Detection Tool using MQ-6 Sensor Pamungkas, Diaz Resnu; Setiawan, Agus; Widiyanto, Andi
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10687

Abstract

LPG (Liquefied Petroleum Gas) is a natural resource that has increased yearly consumption. LPG gas is used almost every time for human life in the household and industry sectors. LPG gas, besides being cheap, is also easier to use. However, the increasing use of LPG gas also increases the risk of fire or gas collection caused by LPG gas leaks. Therefore, a tool is needed to detect LPG gas leaks. So an LPG gas leak detector was made using the MQ-6 sensor, which can detect LPG gas leaks, and using a blower fan to overcome the collection of gas levels around LPG gas cylinders, using a buzzer as an alarm, using a servo to turn off the electricity so that an explosion does not occur, and use spray foam to spray onto the tube and stove if the blower cannot handle the LPG gas leak. Overall, the design components are controlled by Arduino Uno R3. This testing process takes an average of 9.56 seconds. If it is less than 9.56 seconds, then only one action is enough: the blower fan, active buzzer, and pump 1. If it is more than 9.56 seconds, the second action will be continued: spraying foam and turning off the electricity. On the other hand, there is an opportunity to bring this tool to commercial. Many households need this tool to save their house from fire threats. Finally, this tool can be a development tool for solving an incident from gas and will be a best-selling tool.
The Automation of Water Control in the Field Football With Arduino uno Ardiansyah, Fikri Iqbaal; Nuryanto, Nuryanto; Widiyanto, Andi
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10688

Abstract

Football is not only carried out as an ordinary sport, but the sporting achievement itself is an asset that can popularize a region or country. In the smooth running of sports activities, stadium facilities were established to support the success of playing soccer. During the rainy season, the match will be disrupted due to the fact that the football field has excessive water, which hinders the match. The system used today to control excessive water on the soccer field is by using an impregnation system. Therefore, a tool is needed that can help reduce excess water during heavy rains. So a prototype water control device was designed on a football field using a soil moisture sensor that can detect soil moisture, using a water pump assisted by a relay to reduce the presence of excess water, as well as using a servo to raise and lower the tools used to spray water and also suck up water. All of these design components are controlled by Arduino uno. This test process if the soil is in soil moisture < 45% then Arduino orders the tool to work because at that humidity the soil is dry. If the soil moisture is > 55%, the servo and also the relay are ordered to work because at that humidity the soil is wet
The Development of Customer Journey Mapping in Digital-Based Start-up Businesses Lahadcni, Realita; Zulkifli, Syerie; Sekar, Teara Noviyani
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10704

Abstract

This research is motivated by the large number of developments in digital start-ups and large digital-based companies that are starting to understand customers. This research aims to analyze Customer Journey Mapping (CJM) and examine what instruments are involved in digital-based start-up companies to finally develop a process model for CJM in digital-based start-up businesses. This study uses the qualitative case study method on digital-based start-up companies in Magelang and Yogyakarta, Indonesia by conducting in-depth interviews with 5 start-up owners/CEOs. The results of this research show that CJM has three stages that customers will go through and the company will respond to. In the form of prepurchase, purchase, and post-purchase stages, all stages simultaneously relate to creating a unique experience. For practical implication, this model can be maximized in start-up businesses to acquire loyal customers.
Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State Parahiyanti, Cesya Rizkika; Dimara, Noach Iriandi
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10926

Abstract

Technology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales. Telepresence takes a significant role in forming brand trust and flow state which then can drive the audience to do impulsive buying. This research aims to examine the effect of variable telepresence, brand trust, and flow state to impulsive buying on Tiktokshop live streaming activities by EatSambel. The population in this research the users of Tiktok application who ever watched the live streaming of EatSambel with 228 samples which is chosen by purposive sampling technique and the data collecting used questionnaires. The research analysis used SEM-PLS which is managed by SmartPLS 3 software. The result of the data showed that telepresence has positively and significantly effect to impulsive buying, brand trust, and flow state. Flow state also has positively and significantly effect towards impulsive buying, while the effect of brand trust to impulsive buying is not significant. These findings provide a practical understanding of the quality of telepresence and interesting interactions in live streaming that can be considered by marketers to increase sales by encouraging impulsive buying behaviour in consumers.
Do Business Growth and Technology Maximation Help SMEs Sustainability under Uncertainty? Tai, Do Anh; Ratnawati, Ilma; Hong, Nguyen Bich
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10931

Abstract

This research is motivated by the large number of developments in digital start-ups and large digital-based companies that are starting to understand customers. This research aims to analyze Customer Journey Mapping (CJM) and examine what instruments are involved in digital-based start-up companies to finally develop a process model for CJM in digital-based start-up businesses. This study uses the qualitative case study method on digital-based start-up companies in Magelang and Yogyakarta, Indonesia by conducting in-depth interviews with 5 start-up owners/CEOs. The results of this research show that CJM has three stages that customers will go through and the company will respond to. In the form of prepurchase, purchase, and post-purchase stages, all stages simultaneously relate to creating a unique experience. For practical implication, this model can be maximized in start-up businesses to acquire loyal customers.
Conducting a Focus Group Discussion in Qualitative Research Bachtiar, Nia Kurniati; Fariz, Muhammad; Arif, Mohammad Sholikhan
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.11466

Abstract

This article aims to explain the focus group discussion, or focus group interview, method in qualitative research. This method is commonly used in many fields, such as organizational studies, health and medicine, and politics. Particularly, this paper elaborates on the characteristics of focus group discussions, outlines their stages, and shares tips and tricks for conducting them. The journal article serves as a comprehensive resource for researchers looking to integrate focus group discussions into their methodology. It offers practical advice on the preparation, execution, and analysis stages of FGDs, thereby enhancing data quality and overall research effectiveness.
Reading the Smoked Fish MSME Market Competition Map Through Analysis of Porter's Five Forces of Perception Apriliyanto, Yohandika Tri; Khasanah, Sufrotun; Ashidik, Beta Arya
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.11886

Abstract

Fisheries are a superior commodity and are still a favorite on the world market. Processed seafood that is quite interesting to discuss is smoked fish. The smoking activity itself provides several benefits, including: providing a preservation effect on fish meat, improving the taste of fish, and utilizing excess catches during the abundant fishing season. In the journey of Smoked Fish UMKM, of course there are various obstacles faced, including decreased turnover, lack of technological capabilities and marketing networks. Porter's Five Forces can be used to identify industry-specific competitive strategies for businesses. For Jrakahpayung smoked fish MSMEs to overcome the challenging competitive environment, competitive strategy planning is very helpful. Based on the analysis, Jrakahpayung smoked fish MSMEs are not too affected by the threats posed by business competitors because there are only a few comparable MSMEs. However, because the quality of the raw materials used must always be maintained so that consumers are loyal to Jrakahpayung smoked fish products, the threat to buyers and suppliers is quite high. On the other hand, consumer purchasing power automatically decreases if suppliers do not provide high quality raw materials. The total value of the threat of new entrants is 2.4 medium, the bargaining power of buyers is 3.5 high, the threat of substitutes is 1.9 low, the bargaining power of suppliers is 4.8 high, competition between existing competitors is 2.4 medium.
SWOT Analysis and Customer Satisfaction: Laundry Business Optimization Strategy Putra, Carolus Andro Novalgi; Kusumawardhana, Firdaus Eka; Akmal, Muhammad Wahid; Susanto, Yosep Ferry
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.11909

Abstract

This research aims to analyse the company's vision, mission, and internal and external conditions while establishing a strategy for the Laundry business to improve the business and meet customer needs. The state of its business greatly influences an organization's business strategy. Organizations can better understand the company's internal and external conditions through SWOT analysis. It also allows companies to create strategies that suit industry competition. After analysing the SWOT, further analysis was carried out using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods. It is a foundation for organizations to exploit weaknesses and opportunities to reduce weaknesses and deal with threats. This research uses descriptive qualitative as an analysis method. The primary data for this research comes from interviews with laundry business owners in Kocoran, Caturtunggal, Kec. Depok, Sleman Regency, Special Region of Yogyakarta 55281. In general, the results of this research show that the strategy implemented can increase competitiveness and meet customer needs more effectively.
Supplementary Strategies for Organizational Resilience in the Times of Crises : A Literature Review Damayanti, Ilma; Suryani, Indah Permata
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.12063

Abstract

This literature review explores complementary strategies for enhancing organizational resilience during crises. The study examines how innovation, dynamic capabilities, internal competencies, external support, and crisis-derived opportunities interact with resilience to help businesses survive and thrive in uncertain times. Through analysis of 26 Scopus-indexed articles from 1998 to 2024, the paper proposes an integrated model positioning organizational resilience as the core element, supported by innovation and dynamic capabilities as key enablers. Internal capabilities like networking and adaptability, along with external factors such as government support and digitalization, further reinforce resilience. Additionally, the study highlights how crises, despite their challenges, can drive positive transformation and growth when approached strategically. The proposed model suggests that maximizing these complementary elements collectively strengthens an organization's capacity to weather crises and emerge stronger. While providing valuable insights, the paper acknowledges limitations in its literature-based approach and calls for empirical testing across diverse contexts. This research contributes to a more holistic understanding of organizational resilience, offering a framework for businesses to develop comprehensive strategies for navigating crises and capitalizing on emergent opportunities.

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