International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Vol. 3 No. 6 (2024): MAY

LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY)

Alifa Azeda (Unknown)
Hamdiah (Unknown)

Article Info

Publish Date
22 May 2024

Abstract

This study examines the influence between entertainment, interaction, trendy, customization, and word of mouth variables on consumer responses. The sample in this study was 110 people who had purchased bottonscraves products in Bireuen Regency. The analysis tool used is multiple linear regression. The results showed that each variable, entertainment, trendy and customization had a positive and significant effect on consumer response and there were two other variables namely interaction and word of mouth which had a significant negative effect on consumer response.

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Journal Info
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Website

Abbrev

ijset

Publisher

CV. RADJA PUBLIKA

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Description

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in ...