<![CDATA[Developing distribution marketing is the biggest challenge for MSME businesses in the Blitar district. Demands policy from the government For all products circulating on the modern market must Already have a halal label in 2024, namely challenge for producers. _ Buying decision be the wrong key For producers measure how much efficient halal certification and halal awareness. The explanatory method with a quantitative approach is this type of research. The population in this study is consumer food light in the district Blitar, for taking samples a purposive random sampling technique, with 2 criteria chosen by the author, found 385 respondents. The path analysis technique is a data analysis technique used in this research. This research result shows that halal certification and awareness have a positive and significant influence on consumers' buying interests, halal certification and buying interests have a positive and significant influence on purchasing decisions, but awareness No there is influence on purchasing decisions. As well as interests buy in a way Partial can mediate between halal certification on purchasing decisions, interests buy capable mediate between halal awareness of purchasing decisions. ]]>
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